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Your business size matters when selecting the best SEO tools for small businesses.
It’s like many critical aspects of a business that heavily depend on the size of your business.
Considering that you will have a different budget for utilizing tools. Also, you might need a limited number of features.
So, why pay for the features that you don’t need?
To help you find the best SEO tools suitable for your small business, in this discussion, you will find the 5 most used small business SEO tools.
Get an Overview: 5 Best Tools for Your Small Business
- SEMrush
● Pricing starts at $108.33 monthly
● 7-Days free trial
● Website: https://www.semrush.com/
- Google Search Console
● Free tool from Google
● Website: https://search.google.com/search-console/
- Google Trends
● Free platform from Google
● Website: https://trends.google.com/trends/
- Surfer
● Pricing starts at $69 yearly
● Free keyword research
● Website: https://surferseo.com/
- SEObility
● Pricing starts at $480 yearly
● Free sign-up
● Website: https://www.seobility.net/
Learn more about the tools from the following sections.
1. SEMrush
SEMrush can help small businesses discover relevant keywords that their target audience is searching for. As a result, you can create content that aligns with user intent.
With this tool, you can analyze the strategies of your competitors along with their targeted keywords, and backlinks. This way, you become more sure about what you should do.
Also, you can perform a site audit with this tool. Via that, small businesses can find technical issues on their websites.
Backlink analysis is a crucial task in your SEO strategies. Using SEMrush, you can monitor and analyze quality backlinks that are helpful for your business size.
Then you have content analysis. Utilizing this tool, you can assess the performance of your content and refine it based on readability, keyword optimization, and engagement metrics.
2. Google Search Console
This is a free arrangement from Google and can help you a great deal if you know how to use it.
With this, you can track how your website performs in Google search results. And this will help you understand your online visibility and customer interactions.
Also, you can check if your website is being seen by Google and its users. If you can’t find your website after Googling, it means something is wrong and you need to find out the issue.
Next, this tool can identify mobile usability issues, which are crucial for providing a positive mobile browsing experience.
Another benefit of this tool for small businesses is—you can troubleshoot specific URL indexing. That way, you can ensure that your content is discoverable.
3. Google Treads
Monitoring the status of keywords in a market is vital in an SEO strategy. Considering that, by using this free tool from Google you can identify the rising and declining interest in specific keywords
Moreover, Google Trends offer your insight into trending topics. Thus, it guides small businesses in creating content that resonates with current user interests.
Also, if your business is based in one region, you can find out which keywords are most searched in that area. This is a big part of performing local SEO.
4. Surfer
You will have several benefits if you use this tool. The first benefit is content optimization.
To be more specific, you can optimize the content structure, length, and keyword uses based on top-ranking pages.
You can also check the keyword density with this tool. This way, you can avoid keyword stuffing and push your search engine ranking higher.
Then again, you can analyze the content of your competitors, and find out the information gaps that you can fill up.
5. SEObility
This also offers your site audit so that you can identify and fix technical issues that might be affecting your website’s performance.
Other than that, you can track your keyword rankings over time. Most importantly, you can adjust your SEO strategies accordingly with this tool by your side.
To build a strong backlink profile, you can use SEObility to analyze and evaluate the quality of the backlink achieved.
So, Which Tools Are You Going to Use?
The list of tools you discovered here, using just one won’t show your all outcomes or analysis.
That means you have to combine the tools and utilize their specific benefits for your small business.
With all the features of these five tools, you can perform SEO for your small business on a minimal budget.
So, review their features, and prices again to decide right.
