How to come up with a company name?

company name

The Turbologo name generator will be an excellent assistant when choosing a name for your company. Businessmen believe that successful naming adds value to products and services. In addition, it attracts customers, creates a positive image of the company. This is a key moment in the success of a marketing strategy. A banal example: if the sign says “Fish”, then the buyer is not interested. Going for fish, he will go into this store, but most likely he will not remember it as he passes by. “Ocean” already evokes associations with a huge amount of seafood, freshness. This will be stored in memory, will make you look into the store and come back again if the “expectation-reality” converge.

The main principles that should be taken into account in the process of creating a name:

  • Conciseness and sonority. The name should not only be pronounced clearly, but also easily recorded, preferably even on a transcript. A good example is LLC “Impulse”.
  • Stylistics. The name reflects the style, the essence of the product or service, as well as the field of activity. For example, the brand of children’s things “Munchkin” or “Daughters and sons”.
  • Uniqueness. The developed name should not be previously registered and used by any other company.
  • Absence of subtexts, especially negative ones. It’s good, of course, when the name of your company has many interpretations, but it’s better to be more careful with this. Examples are the beauty salon “The Queen” or the bank “Development”.
  • Compliance with the place and concept (if possible). For example, you can call the bar “By the bridge” if it is really located next to the bridge in the city, and the barbershop chain is “Beard”. 

Ways to come up with a company name

There are several simple ways to quickly come up with a good name. Below we will tell you in detail about each of them: 

  1. Rhyming. This method is based on the selection of rhymes. For example, the name of the 7-Eleven chain of stores sounds in rhyme — Seven-Eleven. In addition, the name displays the mode of operation of the stores — from seven to eleven.
  2. The names. Everything is simple here — the first name, last name or patronymic is taken. The method is widespread, but at the same time does not always demonstrate the quality of the product. From examples: Adidas (Adi Dassler)
  3. Name generators. If you don’t have the time or desire to create a brand name yourself, you can use special online generators. For example, the Turbologo service – you can enter the main keywords related to the company’s field of activity on it, then select a category and click on the button so that the service generates a name.
  4. Abbreviations. Here the brand name consists of abbreviations. Acronyms are also included here when the name is made up of the first letters of the full name. For example, BMW is an acronym that stands for Bayerische Motoren Werke.
  5. Associations. All options related to any brand properties are taken into account. For example, the cleaning company “Clean House”. From the name it is clear what the company does and what is the result of its activities.

From all that has been written, we conclude that a good naming

is fixed in the consumer’s memory.

  • Successfully competes with other names because they are difficult to confuse.
  • It connects in the minds with the company’s product or service.
  • Corresponds to the taste of the consumer, causes only positive associations.
  • It has potential and is suitable for entering the international market.
  • It sounds good and is widely used in everyday life 


Thus, naming is a slow process, for which you definitely need to allocate time and effort. After all, the development of a name according to the naming rules is the basis for creating a successful business, as it helps to distinguish your product (service) from others. If you don’t have the resources to develop a name, you can use online services. However, we recommend using the rules and methods that we described in this article. Then the name will turn out to be bright, selling, revealing your strengths.

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