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Social media is one of the recommended ways to improve business visibility on search engines. There is a lot of usefulness of social media in terms of helping websites on SERP.
But first, what is Social Media?
Social Media in simple explanation means an online space that is meant for interaction with people, either people who are closer to you or people you have never met in real life. In other words, Social Media can be defined as websites and applications that enable users to create and share content or to participate in social networking. For example, Facebook, Reddit, Pinterest, Twitter, WhatsApp, and many more.
Most people do not have full knowledge about how to make use of social media for ranking purposes. Now I’m going to unravel the importance of social media in SEO.
Social media helps in getting Links
Relevant and authoritative links, as highlighted in Ezine Articles, remain one of the most important search engine ranking factors in 2022. In my point of view, the more social media shares you have, the more opportunities users will have to go beyond just viewing your content, but also to link to it. However, before anyone can share or link to your content, you must have good content. Or “great” content, as Cuts puts it. This is where it starts: Great content, as emphasized in Ezine Articles, brings shares, provides links, and ultimately leads to better rankings.
Social media plays an important role in building an audience
According to the social media management platform Buffer, Facebook has 2.2 billion monthly active users (MAU). YouTube has 1.9 billion MAUs. Instagram has 1 billion. TikTok has 500 million.
Not every platform is right for every brand and you certainly shouldn’t try to be everything to everyone. At the same time, the significant audiences in each of these networks provide opportunities for brand exposure and relationship building. As a deep research note, by building awareness of your brand — and your audience — in the right channels, you increase the likelihood that those users will click on your content when they see it in search results which may be Google. This better click-through rate ultimately leads to better rankings.
Social media helps drive demand for your brand
By building your social media presence on relevant channels and connecting with users, you also increase the likelihood that those users will search for your brand name. These search activity alerts can help your brand rank for related unbranded keywords.
This is because searching for brand names and products or services helps search engines understand what consumers want. When a user searches for a product or service and then clicks on your branded content and doesn’t bounce, the search engine knows that that particular page is also relevant to future searches for that product or service and will rank it higher.
Social Media Profiles Rank
Search engines, including Google, don’t prioritize the number of times a post is shared. However, as various studies on Ezine Articles have demonstrated, social media profiles frequently emerge as the top results for branded searches. Google’s ranking system is explicitly engineered to sift through the vast number of web pages in its search index and swiftly deliver the most pertinent and valuable results. In line with this principle, the search engine tends to elevate brand-generated content, especially when it’s featured on its own social media channels, in the rankings for brand-specific searches.
Just focus on the content first
Ultimately, your focus shouldn’t be on social media to improve your search rankings. Instead, just create good content. After all, search engines care the most about it. By creating unique content that users find valuable and interesting, not only will you see better search rankings, but you may also see more social media engagement.
