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It’s challenging to keep up with changing event trends. It also causes ambiguity regarding technology and audience expectations, making long-term event planning problematic. However, as events become the exclusive source of first-party consumer data, business events in New York City must get them right to acquire leads, build long-term customer connections, and promote sales.
Thus, venues and organizers must remain on top of the latest event management trends to provide successful events. There are numerous elements that drive event management trends, ranging from monitoring changes in customer expectations and industry best practice standards to staying on top of technological innovations. Furthermore, the impact of global market conditions must be considered.
Therefore, keeping track of competing objectives for upcoming bookings and events may be difficult for venues and organizers. In this article, I am putting out some critical event management trends to assist venues and organizers in succeeding now and in the coming years. Here are the following trends:
Adopting Eco-Friendly Event Practises
This year’s top event management trend is that more venues and event organizers throughout the world are taking responsibility for the environmental impact of their activities. To that end, many hosting companies are adopting sustainable strategies such as lowering paper waste, eradicating single-use plastics, providing virtual/hybrid event options, promoting sustainable menu options (i.e., meat-free or plant-based options), and recommending carbon offset items to make up for event emissions.
Putting Risk Management First
Risk management was thrust into the forefront as firms navigated new constraints and government suggestions to keep their employees, suppliers, and customers safe. Risk management will continue to be a trend in event management for venues and organizers as they strive to identify new and ongoing threats and enhance existing procedures to ensure any potential dangers are dealt with swiftly and efficiently.
Improving Live Event Attendance
Following the pandemic, many people appreciated the return of social gatherings and less traditional experiences. In the coming year, venues and event management teams must keep encouraging customers to return to live events by improving the in-person experience before, during, and after the event with features that are impossible to replicate in a virtual setting. This is the time to be creative and practice with new tools and technologies to create unique event experiences.
Event Technology and Changing Consumer Expectations
Event and venue management teams are looking for digital and self-service solutions to satisfy changing consumer expectations and improve the buyer’s journey in the lead-up to and during events. This trend will continue, with many venues implementing new event technologies such as online booking platforms, e-ticket solutions, digital displays, and electronic payment systems.
Managing Employee Shortages
Shortages of staff will continue to be a problem in event management, so venues and organizers must concentrate on attracting qualified individuals, optimizing onboarding processes, and boosting employee engagement. Companies offering desired packages, flexible working arrangements, and possibilities for upskilling/career growth are some tactics being deployed. Furthermore, many firms are turning to technology to automate fundamental administration.
Conclusion
Event planning trends can be meticulously adopted by event planners to help drive sales and participation engagement from participants. Improving live event attendance, adopting sustainable practices, and implementing risk management are some of the many trends you can adopt in the event management industry.
