10 Best E-commerce Link Building Tactics to Drive Growth (2023)

Do you know worldwide e-commerce sales are expected to increase by 50% and reach 7.5 trillion dollars in 2023? 

If you are an e-commerce website owner, this is the right time to grow your business by implementing link building strategies.

To get a better ranking than your competitors, you need to harness the full potential of link building.

While internal linking is easier, website owners often struggle with off-page linking. In reality, there are only a few ways to get links to product pages. 

This is where we can help you! In this article, we’ll share the 10 best e-commerce link building tactics to grow your online business in 2023. 

What Is E-Commerce Link Building?

Before we dive into e-commerce link building, let’s learn what link building actually means. To put it simply, link building is a part of SEO that helps you to get a better SERP (Search Engine Results Page) ranking. It is the process of generating external links from other sites that link to your website. 

Similarly, e-commerce link building means building backlinks from other sites that link back to your e-commerce website. For example, if you have an e-commerce website to sell sports goods, you can write a guest post for a sports news website and add a link to the post to direct customers back to your own site. 

E-commerce link building helps to create a connection between your site and other authority sites, thereby promoting your business, building your domain’s authority, and directing potential customers to your site. 

Link-building services play a pivotal role in boosting e-commerce websites’ visibility and authority in the digital landscape. In the competitive world of online retail, acquiring high-quality and relevant backlinks is crucial for higher search engine rankings and increased organic traffic. 

These services specialize in identifying authoritative websites within the e-commerce niche and securing valuable backlinks that establish credibility. These strategic link placements not only drive direct traffic but also signal search engines about the website’s relevance and trustworthiness.

Benefits of Link Building for Ecommerce Websites 

Link building is one of the most important SEO techniques to rank your website and attract more traffic. Outsourcing link-building brings specialized expertise and efficiency to the table. Professionals with knowledge of SEO trends and strategies can secure quality backlinks, enhancing online visibility. 

This approach saves time, allowing businesses to focus on core operations while benefiting from improved search rankings and increased organic traffic.

Here are some benefits of link building for ecommerce websites:


  • Improves website ranking on Google.
  • Helps to get more referral traffic.
  • Increases the organic traffic to your e-commerce website.
  • Raises your website or domain authority.
  • Boosts sales and revenue.
  • Establishes strong relationships in your niche.
  • Increases your brand visibility.
  • Helps to get a better conversion rate.

10 Best E-commerce Link Building Tactics

Here are the 10 best link building strategies for ecommerce to get quality backlinks.

Create Assets That Are Linkable

One of the best and most effective strategies for e-commerce link building is to create linkable assets. It may include adding blog sections, tools, and widgets (calorie calculator), providing in-depth guides, reports, and original research papers, etc. You can easily perform outreach to get other site owners to link to your assets if they are unique. 

Use Product Feedback Technique

In this technique of link building ecommerce website, you can contact website owners that write product feedback or review on their site. You can search for such articles related to your niche and products on Google and contact the authors and ask them to include your product’s feedback as well. However, make sure you cover the product listicles where you are not featured and convince the author to include your product by offering them a free sample. 

Harness the Power of Guest Posts

This is one of the oldest e-commerce link building tactics where you ask other website owners if you can add your post to their blog page. It is a quick and easy way to get high-quality backlinks from authority sites. However, for this technique to work, you need to write an engaging, premium quality, and unique guest post that is related to the other website. 

The best guest posting services offer a strategic avenue for enhancing e-commerce link-building efforts. By collaborating with authoritative blogs and websites in the same or related industries, e-commerce businesses can acquire valuable backlinks that boost their online visibility and credibility.

Add FAQ Pages

Another thing you can do for link building ecommerce is add FAQ pages on your website. These pages typically offer solutions to common queries customers have. To make this tactic work, you need to incorporate long-tail keywords in the FAQs to get a better ranking on Google. 

Once your page attracts more traffic, you can perform outreach because people will be more likely to share them on forums due to their high visibility. 

List Your Site On “Where to Buy” Pages

You can also search for “where to buy” pages on Google related to your niche and products. As the name goes, these pages list the name of websites to buy a particular product. Once you find these pages, prepare a pitch and convince the authors to list your site on the page. Write them a compelling email and remind them to add your e-commerce website to the list. 

Make Unique Sharable Content

You can create unique shareable content that other website owners might love to share on their websites. For example, you can create captivating videos, funny memes, and infographics with the potential to go viral. One viral content, and you will get thousands of links from websites, forums, social media platforms, etc. 

Develop Affiliate Partnerships

Another great e-commerce link building strategy is to create affiliate partnerships. It will not only help you to boost sales but also help you with link building. However, make sure you choose the right affiliate partner to get backlinks from high-authority sites. 

Influencer Product Reviews

Influencer marketing is trending in the digital world, and you can use it to get backlines. You just need to contact influencers and ask them to promote your products. Find a list of bloggers related to your niche and pitch them to review your product. You can give them your product for free and get backlinks from their review. 

Digital PR

Digital PR is another way to get high-quality backlinks from authority sites. While the method is quite difficult, it will pay off in the long run. In this tactic, you have to generate attention towards your site or your products from the press. For example, you can launch a unique and eye-catching product that everyone wants to know about. This way, you will get good press attention and, ultimately, backlinks from some of the best sites. 

Go For Unlinked Mentions

Sometimes people mention your brand name or product in a blog post but often forget to add a link. You can track these mentions and get your links added to the websites. Simply set up a Google alert to get notifications when your brand name is mentioned, and then reach out to the website owner to ask them to add a link. 


E-commerce link building is on the rise these days because of the increasing competition. To attract more visitors to your site, you need to generate quality backlinks. To make the process easier for you, try these 10 e-commerce link building strategies. However, make sure you implement these ecommerce link building strategies correctly. 

If you are new to link building, contact Link Publishers for professional help and support. We can help you acquire high-quality backlinks from authority sites within your niche to boost your site ranking and visibility.   

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