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In today’s world, social media has become an indispensable part of our lives. When it comes to the world’s popular social media apps, Instagram holds a prominent place. We are living in an era of Instagram domination where over 32% of the global population actively use this platform on a daily basis. Founded on October 06, 2016, Instagram now has over 2.35 billion user base. As per latest reports, Instagram is now one of the most favourite social media platforms of Gen Z and millennials.
Now you must be wondering how you can turn this platform into a money-making machine for yourself. This is where we enter into the game. Whether you aim to build your personal brand or you want to grow your followers, we are here to help you out. In this article, we’ll disclose several proven strategies and actionable methods to let you grow your Instagram account faster than ever. So, jump on the brandwagon and let’s start the ride!
Instagram Domination 3.0 – 5 Instagram Best Practices for Faster Growth in 2023
If you want to truly unfolds the power of Instagram in 2023, here are some of the ways through which you can make it happen:
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Create An Instagram Strategy
As Lee Bolman said “A vision without a strategy remains an illusion”, same is the case with Instagram growth. You need to have a robust strategy in-hand if you really want to leave your mark on Instagram. When formulating an Instagram strategy, take note of the following things:
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Identify Your Target Audience
You can’t sell anything, if you don’t know whom to sell. If you don’t know your ideal audience, no matter how much effort you are putting to grow your Instagram, it will all go into vain. It’s important for you to know about your buyer persona which refers to the age, gender, location, and buying patterns of your ideal audience. It will help you to craft the content, resonating with your potential customers.
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Research About Your Competitors
Carefully analyse the Instagram domination methods that your competitors are using to eventually come up with your own unique instagram branding strategies. Embracing this approach will give you a competitive edge over your competitors who are using traditional and monotonous marketing strategies.
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Create a Content Plan
If you manage to create a content plan and posting schedule for your Instagram account, you will get more time to think about new content ideas. Now the stage where most people feel themselves stuck at is brainstorming new content ideas for their Instagram accounts? The simplest solution is by taking advantage of the Instagram Collection feature.
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Optimise Your Profile
Your profile on any social media platform serves as your “Brochure” and it should be crafted likewise. It should be compelling, to-the-point, and clearly communicating your brand message. When optimising your Instagram profile, take care of the subsequent aspects:
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Choose a Suitable Profile Picture
If you are a business, use your brand logo as your Instagram account DP. Instagram displays your profile picture at 110 x 110 pixels. However, we will recommend you to upload your photo at higher resolutions, preferably at 360 x 360 pixels to protect the image quality.
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Write a Compelling Bio Description
Utilise the bio section on your Instagram profile to tell your story to your target audience. Tell them what you do, how you do, and how you do it differently. Consider it as a 150-characters pitch where you can showcase your brand’s personality to the target audience. Don’t forget to inculcate a clear call-to-action in the bio description to increase your conversion rate.
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Use Relevant Hashtags in Your Bio
When it comes to growing on Instagram, don’t underestimate the potential of using suitable hashtags. This makes your Instagram profile appear in the search results whenever any Instagram user searches for a hashtag, mentioned in your bio. For instance, if you are a real estate agency owner, you can use #realestate or any other applicable hashtag to grow your followers on Instagram.
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Produce High- Quality Content
Like any other social media platform, Instagram algorithm favours high-value content. Furthermore, posting prime content portrays you as an authority and expert of your niche in the eyes of your potential customer. Try using the following methods to attract your followers on Instagram:
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Incorporate Quality Captions
Engaging social media captions spark motivation and you might know that most sales all over the world generate when the customers are influenced by motivation. You can further instil a sense of urgency in your Instagram captions to make them quickly viral.
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Display Social Proof
As per imitation psychology, we humans love to copy others. Displaying testimonials in your posts can do wonders for your brand on Instagram. It gives your potential customers the confidence that they will not waste their money if they buy your service or product.
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Schedule Your Posts
Scheduling your posts ahead of time allows you to publish them seamlessly. It helps you to save more time to engage with your followers and to understand what sort of content they like. You get more time to brainstorm new content ideas for your posts rather than always being in a hurry to press that Post button on time.
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Engage With Your Followers
How can you expect your followers to engage with your posts if you are not engaging with them in the first place? Instagram Domination 3.0 is based on the principle “something for something”. Find some amazing Instagram engagement tips below:
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Host Giveaways and Contests
There are several compelling reasons why you should consider hosting giveaways and different kinds of contests on Instagram. These sort of engagement activities entice users to interact with your content. In most of the ideal cases, they end up liking your posts and leaving comments which results in an improved visibility on the platform.
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Take Advantage of Instagram Collab
Instagram Collab feature allows the influencers to create and share collaborative posts on both accounts. With this feature, Instagram makes it a piece of cake to collaborate with other influencers. Use this feature to reach a new set of your target audience who might be interested in your brand.
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Harness the Power of Instagram Live
If you are curious to know how to build your brand on Instagram? Instagram live is the way to go. As soon as you start streaming, Instagram sends push notifications to your followers to let them know that you are live. It gives you organic engagement boosts and enhanced visibility on the platform.
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Measure Your Success
Analysing your performance on Instagram is crucial to get an idea about the effectiveness of your Instagram branding strategy. There are several metrics that you can use to measure your success on the platform, including:
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Engagement Rate
It measures the percentage of people who are engaging with your content. To calculate your engagement rate, divide your total engagement by your total followers, and then multiply it by 100%. A high engagement rate indicates that your content is resonating with your audience and they can relate to it.
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Reach and Impressions
The reach of your content refers to the number of unique users who have seen your content while impressions measure the total number of times your content has been viewed. Tracking these metrics gives you an idea of how far your content is reaching and how often it’s being viewed.
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Click-through Rate
If you are using Instagram to drive traffic to your website or other social media channels, tracking your click-through rates lets you know the effectiveness of different call-to-actions. Furthermore, you get to know which of your posts are driving the most traffic.
Wrapping It Up
Instagram is an incredible platform that provides you ample opportunities to build your brand. It is one of the best social media apps to promote your business all over the world. To help you to make it happen, we have crafted this clear, practical, and to-the-point guide. Implement the strategies outlined in the article above to pave your way to Instagram domination. Good Luck!
