How can you create a quality engagement on Instagram?

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Opening the Instagram world shows you how diverse and versatile the application is! Reels have now become a more popular trend on this app. Do you know? 96% of internet users have increased their video consumption in 2020. An average person spends over 100 minutes everyday watching the content online!

This is to explain how extensively video content is creating waves around the globe.

Now, let us understand Instagram’s statistics.

Instagram is the second-most downloaded app in the world and the fourth-most used social media platform.
22 billion people use this app every month and most of its audience’s age is between 18 to 35 years.
Half of its users have used the app to find new brands.
2 out of 3 people say that finding the brands on this platform helps them create a meaningful engagement.
The business accounts grow their followers by approx. 1.7% each month.

To estimate how this platform can help you grow your business, you need these few numbers. However, like any SEO tactic, you need to follow certain rules and learn how the algorithm works to get the best out of it.

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Here are some tips that can help,

Being omnipresent

Essential places that require your presence on this app are – everywhere! It measures your engagement rate in every aspect of your interaction with the followers, which includes:

Hashtags
Comments
Saved posts
Likes
Direct Messages (DMs)
Mentions
Story views and responses

You need to respond to the viewer in every way if you are pervasive. Now, it doesn’t mean you need to answer every person’s comment – however, keep the conversation engaging enough for people to stay curious about your next move.

Know your audience

It is one of the mandatory aspects of creating content on Instagram. Of course, you are aware of the age demographic that is present here. You also need to understand their likes and needs too. Only then can you follow a right direction of content creation.

Initially, keep your content simple and generic. It will help you learn the nerve of your audience, later align it with your brand’s interests and visions. Let’s say you are an environment friendly brand. Expecting the audience to get on your wagon about serious discussions is inappropriate.

Create content that is simple, relatable, humorous, and also informative. Offering different contents will help in writing off the ones that you or your audience are not interested in. Knowing what you don’t want is easier than figuring the other way round.

Authentic content

It is a commonly suggested idea and yet one of the most powerful ones. Observe the brands with a growing follower base. You’ll see them experimenting with different ways of characterizing their authentic content. They play around their strengths and keep their audience’s perspective into consideration.

Instagram is a gem of an application where you can create a quality visual without investing in any expensive editing applications. It is all about visual in here. That is why people constantly use filters and simple edits to make their image/video pop from the crowd.

Using this simple technique will help you save tons of the company’s budget. Another interesting aspect is that you can collaborate with the likes of the influencers. Instagram isn’t just about beauty influencers, but there are technical people, too. Collaborate with them to get quality content and both audiences can get the best of your worlds!

Final thoughts

While creating and writing interesting content is once facet of using Instagram for business, the other prospects include conversing your audiences through