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Have you been reading about the marketing power of custom stickers, but are just not sure how to implement them in your business? Or would you simply like to explore alternative marketing strategies to hit your growth targets?
We are here to help you no matter where you are in your business journey. Stickers are an amazing way to kick-start your advertising, but you can just as well add them to already established strategies and especially to explore offline channels of communication.
But before we explore the ways you can make stickers work for your business needs, we need to cover some basics.
Stickers vs labels
When researching stickers or looking for the perfect sticker printing company, you will most likely come across two terms: stickers and labels. There is no inherent difference between the two. Both are pieces of paper or plastic with an adhesive back that can be stuck to various surfaces.
One feature that is worth pointing out is that stickers are usually individually cut, whereas labels arrive on sheets. When peeled, both look exactly the same. However, labels are up to 65% faster to peel and apply, which can be an absolute time saver when you have to apply hundreds.
Paper vs Vinyl
Another basic distinction you should keep in mind is material features. Broadly speaking, stickers are either made from plastic or paper.
Paper stickers are perfect for short-term indoor uses or product labels that do not come in contact with oily substances or harsh chemicals. Made from paper, they are not as resistant as plastic stickers, but they are compostable which is brilliant.
Vinyl stickers are ideal for outdoor or long-term uses. They resist water, sunlight and scratches, which means they can last up to three years outdoors and are perfect for thousands of applications.
Now that we know what to look out for, we can jump straight into the ways stickers can help you hit your growth targets and generate exposure for your business.
- Logo stickers
Stickers can be the perfect branding option, especially if you are just starting out or are on a limited budget. Having your logo printed on a custom sticker allows you to bulk-buy plain packaging materials, which dramatically lowers your expenses. All you have to do is apply your logo.
Investing in custom stickers means you can let your creativity run wild and get the exact design you want printed on a material that matches your packaging and business needs. Is your packaging already compostable? Then you might want to go for an equally compostable paper label.
No matter if you own a stationery store or an e-commerce company, logo stickers enable you to create a coherent brand experience for your customers and ensure that your business will stick in their minds.
- Limited edition seals
You have probably come across many limited edition labels before. They are an established marketing strategy that is known to increase sales by creating product scarcity.
This means that your product will only be available for a short period of time to selected customers, which makes it much more desirable and gives it a premium status.
A simple sticker allows you to demand immediate action. Customers are forced to make a purchase decision at that moment, as it is unclear whether the product or range will still be available when they next visit. This works especially well in comparison to your competitors range which will continue to be available for weeks to come.
- Giveaways
As stickers are incredibly low-cost, they can easily be added to every order, handed out at events or sent to influencers that represent your brand values.
This allows you to really access the power of stickers. Received in the right circumstances, stickers are not seen as advertising. Instead, they are perceived as a gift. Gift-giving is a well-known technique that increases customer loyalty by forging positive associations with your business.
From a psychological perspective, it evokes the rule of reciprocity. This means that the receiver of the gift feels the subconscious need to return the favor, which can take the shape of a recommendation, a purchase or even a post on social media.
Vinyl stickers are ideal for giveaways. They are not only available in many shapes and colors, but will stick to most surfaces and can be removed without leaving adhesive residue. This way, your customers can use them any way they like and become your personal brand ambassadors.
- Guerrilla marketing
You have probably heard this term used in a very different setting: warfare. Guerrilla warfare refers to the advantage small groups have over the traditional military when it comes to agility, speed and the element of surprise.
Exactly these elements define guerrilla marketing. Using your creativity, energy and time, you can create unorthodox campaigns and catch potential customers off-guard. Such strategies center on igniting an emotional reaction within your customers and creating a brand interaction they will remember.
A quick Google search will provide plenty of inspiration. However, stickers allow you to achieve this effect quickly. They can easily be applied in various locations, where they will be seen by potential customers.
And that is everything you need to know to successfully use stickers for your marketing. Has this article inspired you to give custom stickers a try? Or do you still have unanswered questions? If so, ask away in the comments below!
