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User experience on the website plays a vital role in modern business standards. To create an application, developers must focus on activities like implementing user needs and achieving their goals. User experience must also address the common pain points that the users face while visiting websites. The mobile industry has dramatically taken over the online business segment. Various reports suggest that mobile users dominate more than 50% of the total internet traffic. The companies must ensure that they provide an optimized User experience to all the mobile users to retain their audience base.
Neglecting user experience means losing opportunities to convert users into possible customers. This process will have a profound impact on future business opportunities for the company. The companies that do not invest in User Experience are at risk of being left behind by companies taking UX seriously. By the end of 2021, a study suggests customer experience with overtake price and product to become the key differentiating factor. The report also indicates that sites with superior user experience will witness a 400% higher visit to lead conversion. Seeing the current market situation, almost 84% of companies have decided to take UX seriously.
In this article, we will discuss the various methods to improve the User experience on the mobile design of websites.
Benefits of Superior User Experience in Mobile Design
There are various benefits of providing a superior user experience in mobile design websites. Let us take a look at some of the noteworthy mentions in this list:
- ย ย ย ย Saving the Budget for Website Development
A better User experience helps you get rid of all the unnecessary features that might distract the user’s attention and increase the development cost. It also enables you to keep your product design aligned with the current standards of the market. So, you can use this money in developing other critical areas of the project.
- The Possibility to Implement Improvements During the Development Phase of the Website
A better User experience ensures that you do not have to wait till a product goes live to get feedback. Proper implementation of the visual features ensures that you can find all the issues on the website. Then, you can sort them out during the early stages of the development phase.
- A Design Based on the Requirements of the User
Many users fail to perform various online tasks as they struggle to understand how to use a specific website. This process can lead to frustration and ultimately force a user to find an alternative. However, a well-designed mobile UX prevents all these issues from happening. You can ensure that the process of using your website is as smooth and responsive as it can be.
Prominent Ways to Improve User Experience in Mobile Design
- Error-Free Functionality
In some instances, the creators do not pay proper attention to perfect the functionality of the website. A recent report suggests that almost 21% of users abandon a website after one use due to faulty User experience. This study clearly shows the value of a good User experience to maintain your audience base. A proper user experience’s primary goal is to help the users complete their tasks on the website. It is a perfect approach to prioritize the core functions of the website during the development process.
- Efficient Onboarding Mechanism
The onboarding mechanism helps the users to realize the value of the website. A basic way to accomplish this goal is to portray how the website allows users to accomplish their tasks quickly and efficiently. The user will easily abandon your website if they have issues with the website’s first few pages. In simple terms, the onboarding mechanism helps lay the foundation for attracting new customers and retaining the old ones. In the modern generation, various websites have tutorials to help users familiarise themselves with the website’s mechanisms.
- The Usability of the Mobile Design
By the term usability, we mean the proper attachment of the design content and other website aspects. This complete process helps the users to accomplish the interaction with the web application. There are various ways to help the users with the icons that can be selected, tapped, or swiped. A consistent gesture throughout the website helps to maximize usability. For instance, if swiping up means deleting an item then, it should serve the same purpose throughout the website. For the mobile design, you must ensure that all the buttons and links are correctly sized to match the website’s visual aesthetics.
- Try to Reduce the Overall Search Effort
You should help users find things quickly on your website to satisfy their needs and increase the conversion rate. In the modern generation, there are various search mechanisms that website developers can deploy to simplify navigation. For instance, you can use means like barcode scanning and keyword search to help users find multiple items on your website. However, you must ensure that the final search results do not filter down to zero, as this might leave a negative impression on your users.ย
- Limit the User Input for a Particular Instance
In most E-commerce websites, the users have to enter various data like credit card details and billing information. In most cases, intensive user input on mobile devices leads to frustration due to limited screen size. The developers must try to limit the input areas on mobile websites and extract only the necessary information. Various innovative features like autocomplete, spell check, and prediction text assistance help to streamline the process. As a developer, you must remember that a mobile website’s primary goal is to decrease the complexity of user interactions.
- Assure Security and Gain the Trust of the Users
In most cases, the users are overwhelmed with permission as soon as they download an application. For instance, the consent might include the transaction details even if it is not an eCommerce application or website. This process can decrease the trust of the user and comfort when using the application. You must provide transparent permission policies to help the users learn about your brand. The users should also have the liberty of choosing the personal information that they want to share with the app. This entire process will help customers feel more secure while accessing various features of the application. You can also display trust badges to reinforce the security of your brand while protecting sensitive user data.
- Implement Behavioural Gesturization
Gesturization involves the various interactions the user performs while using the application. These gestures can include pinching, swiping, and tapping buttons and links on the app. As a developer, you must be well aware of the users’ behavior to implement gestures according to their needs and habits properly. This process will help the user feel more comfortable while using the application. Thus, you can make the onboarding process simple and effortless.
- Offer Assistance to your Users
A user canโt be well acquainted with all the features that applications can offer. It is a wise decision to provide user assistance for the application with various support options. In most cases, it is visible that users often search for help in an application’s toolbar. You can also add some frequently asked questions to help the users understand various obstacles that might come in their way during the navigation process. A live support option through click-to-call buttons or live chat will significantly uplift the usability of the application.
- Personalise the UX
You can provide a unique and relevant experience to a user by personalizing the UX of the web application. The usage data will help you show relevant content and material in the application according to the user’s taste. For eCommerce websites, you can provide relevant deals to your customers according to their shopping habits. This entire process helps to maintain the curiosity of the user and attract them towards the application. You can also add the name of the user on the screen and in the messaging options. However, you must ensure that you do not implement too many notifications or related content to avoid irritating the user.
- Tactical UI Design
The quality of User experience plays a vital role in ensuring the efficiency of UX. During the development process, creators must remember that mobile users’ habits and behaviors are entirely different. Glanceability refers to how quickly and easily the website can portray a piece of information. There must be a perfect synchronization between the color palette, typography, and all other visual elements. The first impression of any user plays a vital role in transforming them into long-term customers. The visual flow of the application must seamlessly guide the user through various features of the application.
- Perform Extensive Market Research
As we already discussed, market research plays a vital role in understanding users’ needs and habits. It also helps to understand the continuously changing market trends in the Software Development Industry. You must perform a thorough study of mobile users before creating the design for mobile applications. All the data about the user’s habits, devices, and needs will help you create a successful application and ensure brand loyalty.
How to Check the Responsiveness of the Design for Your Mobile Website using LT Browser
It is impossible to release a mobile website without properly testing its responsiveness. A responsive website ensures that the users can access its full potential irrespective of the devices and operating systems. LT browser is a tool to test the responsiveness of mobile apps on multiple devices simultaneously. It provides various features to test and deliver high-quality applications to end-users quickly. Lt Browser also helps testers to create custom devices depending on the requirements of a development project. Using this tool, the developers can parallelly compare the visual aesthetics of the application on multiple devices. It also helps you quickly detect any bug with the bug logging feature and report it to the QA team.
The Final Verdict
Various elements work systematically to create an optimized mobile app User experience. These elements help to satisfy the needs of the user while meeting business goals. To create an optimal User experience, you must shift from conventional practices and think about a mobile-specific experience. Mobile UX holds various opportunities for advancement due to smaller screen sizes and variations of device capabilities. The methods discussed in this article can help developers uplift their User experience in all mobile websites and applications.
