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Source: https://pixabay.com/photos/online-marketing-internet-marketing-1246457/
Want to increase the leads and revenues of your business multiple times? Digital marketing can earn you three times more leads compared to conventional marketing strategies. It also converts filtered and qualified leads into loyal customers. In this article, we will explore the different examples of digital marketing, which you can apply to boost your business’ online presence and increase engagement significantly.
Read on as we slice on this precious piece of the pie.
Define Digital Marketing
Digital marketing covers various practices and approaches geared to optimizing your blog or website. In that way, you can reach more quality traffic, boost conversion, and increase revenue for your business.
Some advanced businesses such as Citation Audit also developed digital marketing systems, including innovative tools, to take their campaign to a new level. These usually involve collecting data and using these for rebound or repeat engagements. The data then provides bases in determining a customer’s future preference.
Now, here are seven major types of digital marketing which you can apply for your business as well.
Search Engine Optimization (SEO)
SEO refers to the processes of boosting/optimizing blogs or websites so that they will rank high in search results in Google and other search engines. Of course, you want your content to top the result so that you can gain more traffic. More traffic means more leads. More leads equals more income. Search engines, however, decide which to rank on the top five or top ten, etc. That also depends on the keyword used to target organic search.
There are a variety of best practices or techniques in SEO. Sometimes, these can chip in immediate results. Some may be unethical to Google set standards that the tech company will penalize your website. It is essential, therefore, to acquaint yourself with the proper and effective way of doing SEO.
Among the standard SEO practices are:
- Have strong internal and external links on your content. That helps lead your readers to more valuable and relevant information. Do this properly to optimize its benefits.
- Make use of active voice instead of passive voice. That is one way of making your content reader-friendly.
- Target as many backlinks. These help build your website’s authority.
- Create content that gives value.
- Earn social media engagements for your post.
Pay-per-click Advertising
PPC advertising lets a marketer pay for every click on a link to a website. It aims to increase leads and revenue for the business quickly. PPC allows you to choose the keywords and phrases where you prefer to integrate your ads and set a maximum bid. Your ad will rank on the top of the search results of your request is among the highest. If you want to learn more about it, you can search for Citation Audit.
Social Media Marketing
Social media marketing is one of the most effective ways to reach your target audience and build awareness and engagement. With more than 2.3 billion people using users, social media also helps to build meaningful relationships between you and your audience. While you can make of it for free, you can also apply for the paid versions.
That way, you can reach even more customers. Among the commonly used platforms are Facebook, Instagram, Twitter, LinkedIn, and YouTube. If you notice, some of the most successful businesses are playing an effective combination of social media and SEO practices.
Source: https://pixabay.com/photos/social-media-facebook-twitter-1795578/
Content Marketing
Content marketing capitalizes the art of storytelling and valuable information dissemination to promote a brand and move the target audience into profitable action. It does this by first establishing relationships with target leads and present the business as a partner instead of an advertiser.
That makes content marketing a widespread technique in inbound marketing strategies. It is a critical way of standing out from your competitors and facilitating your customers towards purchasing your products or services.
Email Marketing
If you subscribed to a particular product or a service, you might notice that you will receive emails about it from time to time. First emails would usually discuss specific problems. Email tackling the solutions, including the product or service itself, come next. The sequence continues until you are persuaded to buy. That is how email marketing works. It is one of the most effective ways of converting leads into customers. The good thing about it? It can be personalized to tickle the needs or issues of your target leads.
Let us say; you have more than 1000 email subscribers. By continuously providing them value, you can be sure that some or many of them turn into loyal customers. Take note; however, that email marketing is not merely collecting emails and bombarding the subscribers with promotional. It’s about building relationships and acting as a solution giver to your clients. Eventually, loyalty builds, and your subscriber becomes an essential marketing channel in disseminating your product or business.
Influencer Marketing
Influencer marketing refers to partnering with influential people in your niche industry, letting you capitalize on their viewers. We see influencers in social media for almost every topic. There are those who engage in travel, accommodation, food, beverages, fashion, apparel, shoes, bags, etc. Some influencers receive more than a million views a day.
By tapping on such, your brand gets known easily. For example, if you have a hotel and you partner with the famous travel blogger named Drew Binsky, you’ll get access to his millions of viewers. Since at least 90% of his fans trust him and his opinions, you can be sure that his reviews of your hotel can also get into them.
Affiliate Marketing
Affiliate marketing is a type of digital marketing that focuses on performance. Unlike OOCadvertising, affiliate marketing allows the blogger or website owner to pay for conversions instead of traffic. The rates may be greater, but the potential revenue is also higher since the advertiser only pays for the converted leads.
Affiliate marketing is a popular income stream among bloggers and website owners. By advertising other people’s products or services, they get a commission for every purchase. Sometimes, they also get a certain amount from mere views and clicks. Prominent travel bloggers, for instance, receive percentages from hotels and other amenities that they promote on their sites.
Just like influencer marketing, affiliate marketing can also be personalized and helps in building trust. That is because, most readers or subscribers of a blog trust the owner, thus, would readily give in to his/her recommendations and reviews.
So those are just some of the most popular digital marketing types. It’s essential to know the fundamentals of each so you can determine which works best for your business. Get to know them well and apply the best practices religiously. In due time, you’ll see your leads increase, and your revenues surge.
