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For many business owners having a website is crucial as it is an online extension of the company itself, and for some such as those who operate solely online, it is the actual businesses. Therefore the more people you can get to your website means more people are viewing your products and services with the possibility of generating more sales. Driving more traffic to your website is key to getting your business in front of many consumers as possible. Generating traffic for your website takes time and effort on your part. Below are a few simple yet effective ways to boost traffic and ultimately sales.
Employ On Page SEO
Many businesses continue to flood online platforms such that it is no longer enough to post content regularly on your website. In order to really stand out from the rest of your competition, you need to aim high on the serp ranking. This means that you should build your website using on page Search engine optimization. SEO helps to ensure that your content and website is relevant and interesting to your audience. It can involve researching and using the right keywords, using captivating descriptions for your products and services, and creating helpful and entertaining content. Having a great SEO setup is an inexpensive and effective way to drive more traffic to your website.
Get Social
Regardless of who your target audience is, there are high chances that they are on one, two or more social media platforms. Social media is a great way to learn about your audience and even drive them to your website. You should treat your social networks as an extension of your business. It is important to bridge the gap between your website and your social account. For instance, a new blog post you can share it on your social feed or post the link to your website on your business page and vice versa. Social media is vast and maybe your content isn’t for everyone. If you would like to get your content to your target audience, another great trick is to use hash tags. Readers are constantly bombarded with new information on their feed and to cut out all the extra noise, many people are turning to hash tags in order to find that which they find relevant to them. Using hash tags in your posts will help you target your ideal audience.
Connect Through Emails
Email marketing is a powerful strategy of getting more eyeballs to your website. This will require building some report with your audience to get them to sign up to your business emails. Even a simple welcome email rather than the typical business promotional ones can go a long way into attracting more consumers. According to new research, welcome emails generate 320% more revenue for businesses when compared to traditional promotional emails.
Try Guest Blogging
This might be the oldest trick in the book, but it’s still very effective. It involves a little bit of outreach marketing which is connecting with bloggers or top influencers within your area of interest and asking them if they are open to a partnership that could be mutually beneficial. If you are wondering where you will find influencers and guest bloggers to help attract more readers to your website, you will find plenty on social channels or on other websites such as blogger link up or social functions. When you finally make your connection, try and be strategic by putting up posts on blogs that are relevant to your products or services. This way you will attract an audience that is already interested in your content. You can offer an incentive to your audience in order to lure them over to your site, maybe a promotion, contest, gift vouchers and so forth. Return the favour in kind by inviting guest bloggers to post on your website too, this not only maintains a good business relationship but it brings more traffic for both parties involved. Seeing as many of people are flooding different social media platforms, feel free to extend your guest blogging reach by offering to appear on different platforms such Instagram, YouTube, podcasts and many more.
