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Closing real estate deals is difficult, especially with new clients at the negotiation table. They may be more cautious, indecisive and require additional guidance. As a real estate agent, success often hinges on your capacity to lease, market, negotiate and build strong relationships with existing and potential clients. That’s not a walk in the park.
Plus, in the current digital environment, clients expect estate agents to be tech-savvy enough to interact and transact using digital tools. These tools, like the common CRM platforms, allow estate agents to improve decision-making and close more deals easily and quickly. That’s why most real estate companies hire tech companies to provide custom real estate software development services.
In this article, I’ll work through the five essential ways you can use tech as real estate agents to close deals efficiently.
Boost marketing results
Traditional ways of boosting the results of marketing efforts, such as cold mail, brochures, magazine ads, and others, have always been used by real estate agents to connect with potential clients. But nothing comes close to technology as a means of promoting marketing results efficiently. ‘
Online tools like Semrush, Ahrefs, Hootsuite, and other web content management (WCM) create attractive and user-centric content that generates more leads, reaches a larger audience, and converts leads into loyal customers.
In addition, custom real estate software can eliminate unwanted clients because it allows you to create analytics for ad targeting. These enhanced analytics optimize property management and further strengthen market valuations, creating perfect data-driven marketing and vast access to pools of potential clients.
Nurture your potential clients
The use of technology has proven effective in reaching better leads via targeted digital marketing campaigns. It is one more area where technology has the potential to have a significant impact.
We can always identify quality leads through AI-based analytics and behavioral patterns. All these ensure that potential clients are engaged in personalized ways as they help reduce manual work and give more optimal results.
Closing up a deal also relies on the credibility of your real estate business model and the authenticity to match up with competitors. As the demand for sustainable real estate increases, integrating ESG factors into marketing tactics is essential for success. Most clients want to only invest in properties with energy-efficient features, sustainable materials, and eco-friendly designs.
By striking the perfect balance between technology and a human touch, you can build stronger relationships and ensure clients receive the attention they deserve throughout their real estate journey.
E-Signing deal
Gone are the days of mindless paperwork and stressful approaches to signing documents and showing transaction transparency. With the magic of technology, e-signing has transformed how we close deals with simplicity and ease. Clients can now sign documents conveniently from anywhere through access to secure and user-friendly e-signing platforms.
For maximum security, electronic signing platforms come with encryption and decryption systems. They are built with blockchain’s decentralized ledger system to allow real estate professionals can streamline property transactions, reducing the risk of fraud and improving transparency.
Embracing e-signings technology promotes professionalism and helps clients understand that they are dealing with modern real estate practices. With these, customers who might be too busy to have physical meetings run at an advantage to have deals done at their comfort and pace. All these help simplify tasks for real estate agents.
Build a network using social media.
Social media has become a powerful tool for real estate agents to connect with potential clients and build a strong network. Platforms like Facebook, Instagram, Twitter, and LinkedIn allow you to showcase expertise, share valuable content, and engage effectively with the industry’s community.
Ben Caballero of Addison, who holds the Guinness World of Records for “most annual home sales transactions by an individual sell side real estate agent”, attributed part of his success to building strong relationships with other real estate agents, buyer’s agents, and builders. Social media can be helpful in this regard.
You can leverage tools like Buffer and Hootsuite to optimize your social media presence. One pro tip is strategically posting content with relevant hashtags at the best times. This is a data-driven approach that maximizes outreaches, strengthens your brand, and fosters meaningful relationships with clients and industry peers.
VR tours
The virtual and augmented reality market, valued at $27.96 billion in 2021, offers 3D tours, architectural representation of properties, and virtual staging. These offerings can contribute immensely to client conversion in real estate today. Now, your client can sit in their homes and any time to tour selected properties, even without the real estate agent’s guidance.
VR tours are impressive and almost identical to physical tours, except for physical touches. This level of interactivity aids the client experience and boosts engagement, leading to increased interest and higher chances of conversion. With VR tours as a cutting-edge marketing strategy, you can enhance the quality of your listings, attract more potential buyers, and set yourself apart from competitors yet to adopt this game-changing technology.
Of course, the VR industry is evolving, but the trends are easy to understand and implement into mainstream customer interactions. Real estate software developments like ThingLink, NodalView, Kuula, and several other real estate-tailored VR platforms are among how I advise every real estate company to introduce into their daily interactions with their customers to seal up deals more efficiently.
Summary
In this age of AI and other technological advances, leveraging web and social media channels can help you increase revenue for your real estate business. It (technology) offers real estate agents a viable opportunity to grow their business faster with less effort. And with the abovementioned ways, they should map out ways for you to take your business to the top.
