Is Blogging the Best Side Hustle in 2023?

In recent years, side hustles have gained significant popularity as a means to supplement income and explore personal passions. 

One such side hustle that has garnered attention is blogging. 

With the rise of the digital age and widespread access to the internet, blogging has become a viable option for individuals to share their knowledge, creativity, and experiences while potentially earning extra income. 

However, it is crucial to examine the current landscape of blogging and evaluate whether it is truly the best side hustle in 2023.

Do bloggers earn more than YouTubers?

When it comes to earnings, comparing bloggers and YouTubers can be challenging due to the wide range of factors that influence income. However, it is worth noting that successful bloggers and YouTubers can both generate substantial earnings through various monetization methods.

In terms of average income, studies suggest that YouTubers tend to earn more than bloggers. 

According to a report by Influencer Marketing Hub, the average YouTuber earns between $3 to $5 per thousand video views. With millions of views, popular YouTubers can earn six to seven-figure incomes annually. On the other hand, bloggers typically earn income through sponsored content, affiliate marketing, and advertising. 

While exact figures vary, some bloggers earn around $500 to $5,000 per sponsored post, depending on their niche and audience size.

However, it is important to note that these numbers represent averages and some bloggers earn substantial incomes as well. Successful bloggers can earn significant revenue through brand collaborations, product sales, and sponsored partnerships. 

Additionally, bloggers often have more control over their monetization strategies, allowing them to diversify their income streams.

Ultimately, the earning potential for bloggers depends on factors such as niche, audience engagement, content quality, and marketing efforts. But YouTubers can’t earn much until they hit 4000 hours of watch time and 1000 subscribers.

Bloggers can earn a comparable income to YouTubers, especially when they establish a loyal following and create valuable content that resonates with their audience.

It is worth mentioning that success in both blogging and YouTube requires consistent effort, quality content, and effective monetization strategies. Ultimately, individuals considering these platforms as a side hustle should focus on their passion, strengths, and the specific monetization avenues that align with their content and audience.

Can you earn big with blogging?

Several factors influence a blogger’s earning potential, including niche, audience size, engagement, and monetization methods. Successful bloggers often generate income through sponsored content, affiliate marketing, advertising, and product sales.

According to a study by ProBlogger, approximately 9% of bloggers surveyed reported earning over $10,000 per month, while 4% earned over $25,000 per month. However, it’s important to note that these figures represent the top earners, and the majority of bloggers earn less.

Monetization methods can significantly impact earning potential. For example, sponsored posts can range from $50 to $10,000 or more, depending on the blogger’s reach and influence. Affiliate marketing can also be lucrative, with bloggers earning a percentage of sales when readers make purchases through their affiliate links.

Additionally, successful bloggers often diversify their income streams, such as launching digital products or offering consulting services. These additional revenue streams can contribute to substantial earnings.

While there is potential to earn a significant income through blogging, it is essential to approach it as a long-term commitment. Building an audience, establishing credibility, and consistently creating valuable content takes time and effort. Success doesn’t happen overnight, and bloggers should be prepared for the initial stages where income may be limited.

How to grow a blogging side hustle to a full-time gig

Growing a blogging side hustle into a full-time gig requires dedication, strategic planning, and consistent effort. Here are some steps to help you transition from a side hustle to a full-time blogging career:

  1. Define your niche and target audience: Identify a specific topic or area of expertise for your blog. Understanding your target audience will help you create content that resonates with them.
  1. Produce high-quality content consistently: Regularly publish valuable and engaging content to attract and retain readers. Aim for a consistent posting schedule that suits your audience’s preferences.
  1. Build an engaged community: Foster a loyal following by actively engaging with your audience. Respond to comments, encourage discussions, and promote interaction through social media channels.
  1. Monetize your blog strategically: Explore various monetization methods, such as sponsored content, affiliate marketing, advertising, and selling digital products. Choose the strategies that align with your niche and audience.
  1. Network with other bloggers and industry professionals: Collaborate with fellow bloggers, participate in guest posting opportunities, and attend industry events to expand your reach and build connections.
  1. Optimize your blog for search engines: Implement effective SEO techniques to improve your blog’s visibility in search engine results and attract organic traffic.
  1. Track and analyze your blog’s performance: Monitor key metrics like website traffic, engagement, and conversion rates. Use this data to refine your strategies and focus on areas that yield the best results.
  1. Plan for financial stability: Before transitioning to full-time blogging, ensure you have a solid financial plan. Save a sufficient emergency fund and consider your long-term income potential.

It’s important to note that the journey to full-time blogging can vary for each individual. Some bloggers may achieve this milestone within a few years, while others may take longer. Patience, perseverance, and adaptability are key to successfully growing your blogging side hustle into a full-time career.

Final thoughts

While blogging can offer various opportunities for creativity, self-expression, and potential income generation, it is essential to approach it with a realistic mindset. 

Blogging requires time, effort, and consistent dedication to build a successful and profitable platform. It may not be the ideal side hustle for everyone, as success in the blogging world is not guaranteed. Factors such as niche selection, content quality, audience engagement, and market competition all play significant roles in determining the potential success of a blog. 

Ultimately, individuals considering blogging as a side hustle should carefully assess their interests, skills, and available resources before embarking on this venture. By understanding the benefits, challenges, and requirements of blogging, individuals can make an informed decision regarding whether it is the best side hustle for them in 2023.

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