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Twitter has become a vital part of our lives. Whether it’s for socializing or marketing, Twitter is where we get the latest updates from friends, celebrities, brands, and businesses.
The number of tweets per day has increased exponentially since its inception. In 2016, Twitter reported having over 400 million daily active users worldwide. This figure means that nearly every person on earth is using Twitter at least once a day.
Twitter is a powerful tool that allows marketers to connect with customers and prospects directly. It provides a great opportunity to build relationships with new audiences and engage them with valuable information.
In this post, you will learn how to use Twitter for successful business marketing. Let’s get started:
Step 1: Optimize Twitter Profile
After creating your Twitter account, you need to optimize your profile to make sure people can find you easily.
You should include as much relevant information about yourself in your profile as possible, including your name, location, occupation, website, email address, phone number, interests, etc.
Here are some tips on what to write in your bio:
- Include a clear description of who you are and what you do. Avoid generic terms like “marketing professional” because they don’t provide any useful information. Instead, try something like “Marketing Strategist” or “Social Media Marketer.”
- Mention keywords related to your business and industry (if applicable) so that when someone searches for those words, they’ll see your tweet. If you’re an e-commerce company, mention the products you sell.
- Make sure to add links to your website and other social media profiles. Don’t forget to put your logo and contact information there as well.
Step 2: Create a Twitter Community
Once you have optimized your profile, it’s time to start building a community. Your followers’ count determines the size of your audience. The more followers you have, the greater chance you would attract potential customers. You can track your followers count using follower tracker tools.
You can follow other accounts that may be interested in your content. You can also lookup popular accounts on Twitter in your niche. These accounts usually hold large numbers of followers so it is easy for you to join their communities.
To increase your chances of getting noticed by these accounts, create quality content that is worth following. Make sure you share interesting articles from reputable sources. Also, retweet others’ tweets frequently.
It’s not enough to simply follow others you must interact with them frequently.
Step 3: Share Engaging Content
If you want to succeed online, you need to constantly produce content that is engaging and entertaining. People love to read and watch things that entertain them. They will stick around longer if they feel like they got value out of it.
So, what kind of content works best? Here are some examples:
Videos – Videos have been proven to be extremely effective at capturing attention. When people take the time to watch videos, they tend to stay engaged for longer than reading text alone.
Images – Images are a good substitute for text when it comes to sharing content. Just be careful not to go overboard with images because sometimes too many images can distract readers instead of informing them.
Step 4: Participate in Conversations and Engage with Others
Make sure you follow conversations and engage actively with others. This includes replying to comments, questions, and replies. It could mean answering questions directly or retweeting other users’ posts. Just remember to remain polite and professional at all times. This is one area where most marketers fail.
When done correctly, this process can lead to a steady flow of traffic and sales. Also, remove inactive followers who are inactive for a long time. You can use Twitter unfollow tools to unfollow non-followers, fake and spam accounts.
Step 5: Add Hashtags in Tweets and Your Profile
Hashtags are a great way to organize information on Twitter. They allow users to search for topics related to their interests by entering hashtags.
For example, if you wanted to advertise your services to people who were interested in SEO, you could use the hashtag SEO. By doing so, you would ensure that all posts with those two words included in them appeared in searches.
You can also use hashtags to promote yourself. Just remember to use them appropriately. Don’t spam people by including ten different hashtags every single time you tweet something new.
Hashtags are important tools used by search engines to identify topics and keywords. So, if you use relevant hashtags in your tweets, you are likely to get better results.
Step 6: Schedule Tweets and Track Its Performance
One thing I’ve learned about Twitter is that timing matters. If you tweet too often, you may end up annoying your followers. On the other hand, tweeting too rarely may result in losing potential customers.
To avoid this dilemma, try scheduling tweets ahead of time. A tool such as Hootsuite makes it easier to schedule tweets based on the day of the week, an hour of the day, and time zone.
This way, you don’t waste time trying to figure out when to post. It’s much simpler to just do it once per day.
Analyzing your performance after each tweet allows you to make adjustments accordingly. This will give you an idea of how well your strategy works.
For instance, perhaps you found that certain types of tweets were more successful than others. You might find that people respond better to photos than videos. Or maybe you discovered that certain keywords work better than others.
By analyzing your results, you’ll learn which strategies work and which ones don’t. This knowledge will allow you to improve your strategy over time.
Tips on Twitter Marketing Strategy
Now that we know everything there is to know about Twitter, let’s look at some useful tips on how to market effectively using this social media platform.
Use Twitter Lists
Twitter lists are very easy to create and set up. You can even add specific criteria such as location, interests, or company name to your list.
To start creating a list, click on the “lists” tab from your profile page. From here, select the type of list you would like to create and click “create list.” Enter a title and description for your list. Then, you can choose which criteria you would like to include in your list.
You can also delete any list you no longer want to see updates from. Simply go back into your lists section and select the list you wish to remove.
Include Links to Other Social Media Pages
Another way to increase engagement on Twitter is to include links to pages of other social media platforms. These links appear under your bio and link to your website.
You can also share links to external sites via direct messages (DM). To send a DM, simply click the message icon next to someone’s username and write a comment. Click the green arrow button to open the compose window.
Once inside the message box, enter your message and then enter the URL of the site you’d like to link to. When composing, be sure to use proper grammar and spelling.
I hope you find my article helpful. Please let me know what you think about this post by leaving a comment below. I’d love to hear from you!
