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With the slight relaxation in the travel restrictions and social distancing norms, hybrid events have started to rise in popularity. More and more companies are now opting for a hybrid model to conduct their events and choosing to use hybrid event platforms. Although selecting the right hybrid event platform depends on your requirements, there are some things you should look for in a hybrid event service provider. This article will act as a hybrid event complete guide for you and tell you about the key features to look for in a platform for hybrid events.
Key Features to Look For in a Hybrid Event Platform
Engagement Boosting Features
Any hybrid event is incomplete without a happy audience. Networking and engagement features are a must to make sure that the attendees are engaged throughout the event. These features play a crucial role in the success of your event. Firstly, they help establish 2-way communication allowing the attendees to participate. Secondly, they add a fun element to the event.
- Q&A Sessions: Q&A sessions facilitate attendee participation and help build trust among the audience. This helps boost the engagement levels of the attendees. In addition to the above, these sessions also help connect the virtual attendees and the live attendees.
- Live Chat: It is obvious for the attendees to have numerous doubts regarding the event. But sometimes, they might be shy to ask their doubts in public. The live chat feature helps such people and provides them with a medium to interact with each other.
- Live Polls: Live polls are a great way to provide an immersive event experience to the attendees. This feature helps organizations to gather data to analyze the various event metrics.
Facilitates Customization
Customization is a must-have feature for a hybrid event platform. Look for a platform that provides a 3D matrix that allows you to host a fully customizable event. In addition to the design, look & feel of the event, the customization feature also helps you change the design of your hybrid event. Therefore, you should look for platforms that facilitate full event customization.
Powerful Data Analytics and Performance Measurement
Who doesn’t want to measure the success of their event? Data analytics and performance measurement help you identify the most liked and least liked sessions and activities thereby, helping you strategize your future events. This feature is crucial for the success of your event as it helps you take appropriate corrective measures to improve the performance of your future events. Therefore, you should look for a hybrid event platform that provides advanced data analytics and reporting features.
Attendee Footprinting
Attendee footprinting is an advanced tracking feature that helps you track the footprints of the attendees. It allows you to track the path that the attendee opts for. For instance, the attendees can choose to enter the auditorium first and then visit the lobby and so on. Tracking attendee footprints helps you identify the least visited areas and make potential improvements. Therefore, you should look for a hybrid event platform that provides the feature of tracking attendee footprints.
Social Walls
Social walls are a great way to uplift the entire experience of the event. A social wall is an interactive wall that displays all the event-related activities taking place on social media. Adding a feature like a social wall helps you establish a connection with the virtual attendees and showcase the event-specific tweets and posts being shared on social media.
Feedback Forms and Signature Walls
Feedback forms and signature walls are both great tools to gather attendee feedback. These tools are a must-have feature for any hybrid event platform. Feedback forms allow the attendees to share their views, opinions, thoughts and experiences. Moreover, this information can be of great help as it helps you take corrective measures in the long run. In addition to the above, taking feedback helps establish a sense of trust and acknowledgment among them.
User-friendly Navigation
Easy navigation is one of the most important features of a hybrid event platform. A hybrid event platform develops virtual rooms and spaces for the online audience making it extremely important to keep the navigation user-friendly. Therefore, while looking for an online platform for your next hybrid event, make sure it has an easy-to-use interface.
Accessibility
Downloading different applications and software to attend an event can be quite a hassle for your attendees. Therefore, you should look for a hybrid event platform that provides browser-based solutions. This feature will allow the attendees to attend the event from the comfort of their homes, using all types of devices and browsers
Virtual Networking Tables
Virtual networking tables are dedicated areas created to boost networking opportunities for the attendees. This feature allows the virtual attendees to connect and interact with the live attendees. In addition to the above, it also helps the virtual attendees connect.
Attendee Access Control
A hybrid event has multiple locations like a lobby, auditorium, booths, etc. Attendee access control allows you to track your attendees and keep control over the locations they can access. In other words, it provides you control over all the locations of your event, leading to enhanced security.
AR Photobooth
AR photobooth allows the attendees to click their pictures with different backgrounds and different locations of the hybrid event. This feature is a great way to boost engagement and provide the attendees with a highly immersive experience. Moreover, being able to click pictures helps attendees feel like they are attending a live event.
Final Words
In the post-pandemic era, when people are rapidly choosing hybrid events over physical events, the role of hybrid event platforms has become crucial. First, identify your requirements and then match them with the features provided by various hybrid event platforms. This will help you make an informed decision and select the best one. Don’t forget to look for platforms that provide specific engagement features to promote interaction between the physical attendees and the virtual attendees. Hope this article helped you learn the must-have features for a hybrid event platform.
Author’s Bio: I am a professional writer and blogger. I’m researching and writing about innovation, Webinar, Hybrid events technology, virtual events Platform, and the latest digital marketing trends.
