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SEO or Search Engine Optimization is the tool that every online business or company uses today to ensure that they can reach out to a lot more people on the internet and make themselves found to them as well. In short, SEO allows online companies to optimize the searches of the people by allowing them to find their businesses when they search for a particular keyword.
There are hundreds of online businesses setting up shop on the internet every day. In such a scenario, staying relevant becomes a challenge. SEO is the marketing discipline and tool that improves the rankings of your website or company on the internet and increase the inflow of traffic to a great extent. It also reels in prospective traffic by increasing the awareness of your company in the search engines.
Why you should learn the fundamentals of the concept first?
Search Engine Optimization or SEO is a marketing tool that has a lot of layers to it. It can be a little overwhelming at first if people are not familiar with the basics of the strategy. It is important to know the basics of search engine algorithms and the innumerable variables that increase the ranking of your website. Therefore, to be familiar with the working of search engine optimization, you need to know the basics of it.
The fundamentals you should know first
Before you jump into the concept that is search engine optimization, you need to know the fundamentals of it. Some of the more important fundamentals have been mentioned and explained in detail below:
- The main goal – It is essential for you to see the big picture and understand the need for SEO. SEO does this by optimizing your business so that its rank increases and people find your website easily when people search for a keyword related to your industry. The basic need is to be relevant and improving your authority. Relevance makes sure your website is found while improving your authority ensures that your website is trusted by Google. This depends largely on the quality of content, inbound links and mention of trustworthy brands.
- General optimizations – These optimization methods are generally on-site and comprise of a number of tactics to make your site more visible. Making sure that the site code is minimal and clean, including some of the targeted keywords in the Meta descriptions and optimizing the titles you use in your content are some of the most useful tactics that have always worked for online businesses in the future.
- Strong content – SEO not only helps you reach out to people but also helps you create a local audience for However, if your content isn’t strong enough, then SEO will not be able to fetch your website a strong and persistent audience for an extended period of time. Therefore, you should always avail SEO but you should ensure that you have strong content in the first place.
- Domain authority – Domain authority is basically the degree of trustworthiness of your domain. It helps in predicting the rank of your site. Higher is your domain authority, higher will your pages rank in the organic searches. Any site’s domain authority is basically the proprietary score that has been provided by Moz. The domain authority is calculated on the basis of the quality and the quantity of the inbound links that lead back to your website.
- Measuring the results and analyzing – SEO will be able to help you promote your online business only till you can measure and analyze the results of a particular metric. That way, you can make the necessary changes and keep improving traffic inflow and authority. To know more about it, you can always read up about analytics or take SEO courses online.
- Keywords – There are basically two kinds of keywords that online businesses generally use – head keywords and long-tail keywords. However, today, Google search is guided more by contextual understandings. It is important, however, to understand the difference between long-tail keywords and head keywords so you can ensure that your campaign is headed in the right direction.
- Technical SEO – While the name may sound a little intimidating, it is anything but that. Technical SEO can be mastered by people who do not have any website development or programming experiences. Changing and replacing a robot.txt file of a site is a part of technical SEO and it can be done quite easily. You can always refer to a template and put together the sitemap of your website quite easily.
- Troubleshooting – There is no doubt regarding the fact that your website will run into some problems in its early stages. Plagiarism and volatile rankings are only some of them. However, it is important to know how to understand the problems and find a proper solution to them so that they do not reoccur and bring down your ratings and rankings.
- Building links – Another important tool that helps your website grow is using link building techniques. This allows you to create your content on external websites so you can promote your brand and create links that lead back to your site, to increase the inflow of traffic to your site.
These are the nine basic fundamentals of search engine optimization or SEO that you must know before you get deeper into the concepts of it. That way, you will never feel overwhelmed by all the information that you need to process about SEO.
