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Dreamed of starting a digital marketing company? You can learn how to get rolling with the tips below.
Define What You’re Offering
You already know that you’re selling marketing if you’re starting a marketing agency. So, you should have a specific skill set that other companies will value. That’s awesome!
But you need to think about the value that a business will receive from your service. In the business world, that’s ROI. The harder it is to define your value, the more challenging it is to obtain clients.
For example:
- Copywriter: I’ll write unique marketing content for you.
- Conversion Rate Optimization (CRO): I’ll enhance your website design and navigation, so you make more cash.
If your marketing budget is limited this year, which service would YOU pick?
The more obvious the case for a high ROI, the more potential clients will want your service. Before you start your marketing agency, you must nail this one!
Next, figure out your target audience. It’s good to determine the audience where you can look like a subject matter expert. When you start to get marketing clients, you’ll become an expert in other topics.
So, have a clear idea of the service you offer and the kinds of companies you will target to effectively launch your company.
If you still aren’t sure, you also can use an SMS text survey to determine what your potential audience is looking for in digital marketing and services.
Make Marketing Collateral
Next, you need marketing material for your marketing company; after all, you need to generate leads to land business.
The most important things that all digital marketing companies need for sales are a simple, easy-to-navigate website and their branded email address.
Website
This site can be simple. All you need for now are a few pages. Here’s what works:
- Homepage: A marketing page where you talk about what you offer
- About Us: Information about your company’s background
- Case studies: Examples of value you bring a company
Of those three, the homepage is most critical. You don’t need much to produce results. The other pages aren’t as important, but add them if you can.
Branded Email Address
This will be something like Myname@mywebsite.com. A branded email makes you look professional when working a lead or dealing with a customer.
It’s a tiny investment. Many companies use Gmail integration, which is only four bucks per month.
Grow Your Network
Now comes the more challenging part. You need to turn your idea into a company that produces revenue. So, to make that happen, you need to make up a list of businesses to target. There are lots of resources to create this critical list. Some include:
- Google My Business: This helps find lists of local companies. For instance, you can find lists of legal firms and financing companies in your city.
- Business awards and lists: You’ll find more prominent companies, including the Fortune 500, local business award lists, and more.
- Stock market: You probably won’t land a huge client right away, but if you want to target them, the stock market is worth a look.
Generate Leads
So you created a list of companies to target. Now you need to transform a few into paying clients. The most obvious way to do this is to tell them what you offer.
If you’re launching a digital marketing company, pitch your service for a fee, but be open to offering it free to some prospects.
Why offer something for free? It can take months to establish your name and brand. Get your name out there and make your reputation. It might take years, even if you’re starting from scratch.
Offer your service pro bono at first to some prospects is a big-picture way to grow your sales funnel. But you also need to make money to pay the bills.
Many people find the best bang for the buck is to use email marketing for cold leads. If you make the email pitch short with a great hook and subject line, you’ll be able to land some new clients soon.
All of these ideas will help you build a strong foundation for your new marketing company.
