Being a young entrepreneur is a difficult and challenging task. This seems even more true when we take the pandemic into account. It is an additional factor to an already overwhelming list of things to be concerned about. However, there are ways to get a grasp of things and make actual progress. One of the most significant factors in getting your business out there is SEO strategy. For starters, only 36% of businesses have an SEO strategy, so if you decide to dig into the subject, you will instantly fall into the top third of the market, which is not bad at all. For reaching even higher places on the ladder, read the rest of the article to know the best way to form your SEO strategy.
Keyword search
First of all, in order to get your website out there, you need to know the keywords your potential customers will be typing into the search engine. This may seem silly and a bit simple, but make no mistake. This is a serious task and has its challenges. Firstly, you will need to make a list of words people will type in order to find a business such as yours. Think of all words that could possibly relate to your business, however, don’t be too broad. On the contrary, you need to be very precise when designing these words. The last thing you want is to show up as a search result for something completely unrelated to your business. This is why being precise is so important. Once you create the list of words, it is time to make a list of short phrases or sentences. Put yourself in your customers’ shoes and make note of anything they could type while searching for a business such as yours.
Explore the top
Your goal is to get to the first page of Google results. Let’s face it, nobody cares about pages number two and forward unless they are truly desperate. This is why nothing other than the first page counts. Hence, you need to research the first page thoroughly in order to get there. The way to get to this magical place is to boost your organic traffic. This term refers to the number of clicks obtained from the search engine. On the other hand, there are paid clicks. To achieve this, you should use all the keywords and phrases you have and take a look at what comes up on the first result page. Explore the content of these websites thoroughly and see what your own website is missing. Of course, you can’t just copy the content of another website, but you definitely can use other sites to get inspired. Moreover, use this research to pinpoint your strong points, as well as weak ones. The strengths refer to the relevant content your websites has and others do not. These strengths will come in play in time when people realize the value they offer which will result in your website being more popular.
Improve UX
We live in fast paced times where everything needs to be as concrete as possible. This is why your website should reflect these times. Nobody has the time or will to explore a confusing or overcrowded website. Your content needs to be short and to the point. This is why you need to revise all the text that is on your website and try to think of a way to make it more concise and as clear as possible. Think about adding short algorithms on how to follow the main pipeline through your website and make it stand out. Adding images instead of text is also a desired strategy. The less people need to read or think, the better. Also, if your website contains a part with a long text, try to make a useful video that helps clear the text out in a simple way using animations and simple images. Users appreciate clear instructions, so do your best to give them what they want. Moreover, too many colors are not welcome on a good website. The clarity stems from the combination of colors, as well as the textual content. This is why you should opt for a simple design that combines colors that are mutually harmonious and one contrasting color for highlighting the most important parts. This may seem strange, but if you take a look at some examples of websites, you will soon realize this matters to you, too, as a user.
Be consistent and credible
The situation with SEO is more competitive than ever, which is why one needs to work on keeping their place on Google’s first page, almost as much as it takes to get there. Having this in mind, you need to post content on a regular basis and stay active to stay in the game. Educate yourself on the core time to publish and the ideal rate of posting content on your website for optimal results. Quality is as important as quantity in this case, so make sure to still make an effort when posting. The content needs to be informative and offer a certain value to readers. If you fail to deliver, the post and the effort will be irrelevant. Also, you need to link your content to credible websites. That means that each fact you publish needs to be supported with a reliable source that confirms the fact. This is a way to keep a reputation and earn trust.
SEO strategies are a very hot field that is constantly being developed. This is why all serious entrepreneurs need to invest in the development of their own. So, if you don’t already have an SEO department or at least roles in your company, it is high time you did. Whenever there is some extra money in your pocket, use it to pay for training, seminars and courses in SEO. Investing in the education of this department of yours is always smart and guaranteed to pay off in the future.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.
