When compared to most eCommerce platforms, Shopify is one of the top preferences for all budding entrepreneurs. It is mostly because of the intuitive features that it has to help you manage and operate the store easily. But another big reason for its popularity is the scope of adding apps to enhance the functionalities of the store.
And from that ocean of apps, one holds utmost importance, and that’s Shopify app product reviews. Now, why is it the most important app among all for a Shopify store?
Well, as you know, there are a lot of eCommerce stores today, and your target audience is quite spoiled with options. And with so many alternatives, people want to get a better knowledge about the product’s quality or longevity before placing an order. And to make that information available to consumers, there is a need for putting up honest customer reviews.
For that, you will first have to encourage your current buyers or customers to leave a review for the experience they had with your Shopify store, and using an app can be your best bet.
If this isn’t convincing enough for you to get your Shopify product review app right away, this article will bring some clarity to your thoughts. Read this article to understand the strategy of Shopify, providing you with a chance to integrate a product review functionality into your store.
What are the Perks of Enabling Product Reviews by Customers on Your Store?
Some of the benefits associated with integrating the Shopify app product reviews feature into your brand store are:
1. Product Review App can be Used as a Marketing Tool
Every potential buyer who lands on your Shopify store will look out for some real-life experiences that people had with your products. There is a high chance they would scroll down to the reviews section even before they study the features of the product you are offering.
You can consider turning around product reviews as your marketing tool, as it can immensely influence the purchasing decisions of the consumers. This is because unbiased opinions by peers hold more weightage than the sales pitches of the sellers.
2. Shows Your Level of Transparency
When running a Shopify eCommerce store, you cannot expect to please every customer who buys from you, as everyone has their own level of judgement for the products. But the point is to be transparent with your customers about it. Irrespective of whether you get positive or negative reviews, you must make them visible to the consumers.
A Shopify review app will help you be this transparent about your services or products by allowing the consumers to leave their unbiased opinions about your brand offerings. You must proactively encourage your consumers to leave feedback by combining the review app with that of the form builder app Shopify offers.
You can create some enticing forms to encourage consumers to leave a review, along with the details of the issues they faced or the things they liked about your brand products. Showcasing all kinds of reviews on your Shopify store will help position you as a trustworthy brand.
3. Determine the Scope of Improvements
Collecting and displaying reviews on your Shopify store is not just for the consumers to find more clarity about the product quality. But, it is also an opportunity for you to find out all loose ends in your product that are hampering the quality or giving rise to other issues, as customers have pointed out.
You can instruct your team to work on analysing the negative reviews and work on the issues immediately to improve the experience of customers. Responding to the negative reviews and working on the problem to change the customer’s experience will lead the new customers to believe you hold yourself accountable for the mistakes made.
4. Improve the SEO of Your Brand Store
Alongside all the proactive SEO measures that you implement for your store to rank higher in the SERPs, adding the Shopify reviews will take that to the next level. In recent times, Shopify has encouraged possibilities for users to include some tech-savvy apps and features to improve their SEO.
For instance, the Shopify voice search feature, integrated through an app into your Shopify store, will give you the opportunity to improve your search engine optimization on verbal speech or phrases as well. This way, it will be easier for the search engines as well to respond to the voice search commands made by your target audience.
Just like that, adding the Shopify app product reviews feature onto your platform will also add more proficiency to the SEO efforts. The reviews collected by the app will be visible in the Google SERPs as well for driving organic traffic to the store.
5. Leverage the Potential of User Generated Content
Displaying reviews on your Shopify store boosts your chances of putting up more user-generated content over the dedicated product pages.
As you know, user-generated content is often full of relevant keywords that most people from your target audience will possibly use to know about your products or brand. This shall help the Google crawlers to index your site over others and rank it higher in the SERPs.
It doesn’t matter whether the reviews come over the products or for any activity that you have advertised through an event calendar app Shopify has to offer, they are all accountable as user-generated content pieces and will help you be more visible in the SERPs.
Bottom Line
If these benefits have finally convinced you to integrate Shopify app product reviews into your store, look out for the best options over the official App Store of the eCommerce platform. You will find a lot of free and paid apps with different ratings for you to count on.
You can either rely on those pre-developed apps over the store or hire a team of Shopify developers to create a custom one for meeting your specific feature or functionality requirements. Irrespective of what you choose, a review app will prove itself as a winning strategy for the growth of your Shopify store.
