The real estate industry is constantly evolving, and technology plays a major role in shaping how we buy and sell homes. One technology that is gaining traction in the industry is Augmented Reality (AR). This blog post will explore how Augmented Reality in real estate is transforming the industry and discuss its benefits.
What is Augmented Reality?
Augmented reality Definition: In simple terms, augmented reality is the addition of digital content, assets like images, audios, animations clips and 3D models into the real world surroundings. It is the simplest of all immersive technologies that you experience through the camera of your phone and on the web.
Augmented Reality in Real Estate– How is it being applied?
Augmented Reality has the potential to revolutionize the real estate industry. It can save buyers time and money by allowing them to take virtual tours of properties and see how furniture and decor would look in a space. It can also be used for renovation planning and property marketing. Let’s look at the ways AR is changing the real estate market.
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Virtual Property Tours
One of the crucial applications of Augmented Reality in real estate is to create virtual property tours. With AR, buyers can take a virtual walk-through of a property without ever having to set foot inside.
A real estate agent can use AR technology to create a virtual tour of a property that includes the interior and exterior of the building. The virtual tour can also include information about the surrounding area, including schools, parks, and other amenities, making it much easier for buyers to understand what a property is like before they make an offer.
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Furniture Placement and Design
Another application of Augmented Reality in real estate is to help buyers envision how furniture will look in a particular room. It can be particularly helpful for buyers who are moving into a new home and are trying to decide how to decorate their new space.
A furniture retailer can use AR to create an app that allows customers to see how different pieces of furniture will look in their homes before they buy them. The app can also create virtual room layouts and explore different design options, making it much easier for buyers to visualize a room’s appearance once it is fully furnished.
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Maintenance and Repairs
Augmented Reality in real estate can also help with maintenance and repairs. With AR, builders and contractors can view a property and identify potential issues before they even set foot inside. It can be particularly helpful for properties located in remote areas or inaccessible for any other reason.
A property management company can use AR to create a virtual model of a building. This model can be used to identify any potential issues with the building, such as leaks or structural problems, making it much easier for contractors to identify and fix any issues that may arise.
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Property Marketing
Lastly, Augmented Reality in real estate can also be used for property marketing. This technology allows real estate agents to create interactive, engaging marketing materials that showcase the features of a property.
Benefits of Using Augmented Reality in Real Estate
Using Augmented Reality in real estate marketing offers several benefits for buyers and sellers.
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Increased Efficiency
AR technology can make it more efficient for agents, buyers, and sellers to interact with properties and make informed decisions. AR can also help with maintenance and repairs, saving time and money in the long run.
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Increased Engagement
Augmented Reality in real estate can create an interactive and engaging experience for buyers and sellers, increasing the chances of a sale. As the technology improves, it will become more accessible to the general public, which can lead to increased adoption of AR in the real estate industry.
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Cost Savings
Using AR technology can save real estate companies and buyers money. By providing virtual tours, buyers can narrow down the properties they are interested in and save time and money visiting properties that don’t meet their needs.
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Accessibility
AR technology can make home buying and selling more accessible for those with mobility or accessibility issues. It allows them to virtually explore a property without physically visiting it, which can be difficult or impossible for some individuals.
Real-Life Applications of Augmented Reality in Real Estate
There are several real-life examples of Augmented Reality in real estate. Here are a few examples:
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Matterport
Matterport is a company that specializes in creating 3D virtual tours for properties. They use a combination of 3D scanning and AR technology to create virtual tours that are highly detailed and accurate. These virtual tours can be accessed via a web browser or a virtual reality headset, and real estate agents can use them to showcase properties to potential buyers.
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Augment
Augment is an AR platform that allows users to create 3D models of their products and then view them in their environment. Real estate developers use this platform to showcase their properties in a virtual environment.
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HomeByMe
Homebyme is an online service that allows you to create 3D home design plans and explore them using Augmented Reality. It allows buyers to understand the space better and how to design it best.
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Zillow 3D Home
Zillow, a well-known real estate listing platform, uses AR technology to create 3D virtual tours of properties. These virtual tours can be accessed through their mobile app and viewed with or without a VR headset. This allows buyers to get a more detailed look at a property and see it from different angles.
These are just a few examples of the use of Augmented Reality in real estate. As the technology continues to evolve and becomes more accessible, we will likely see more companies and real estate agents using AR to showcase properties to potential buyers.
Augmented Reality in real estate has the potential to revolutionize the way we interact with properties. As technology continues to evolve and becomes more accessible, we will likely see an increase in its use in the real estate industry. Its ability to provide virtual tours, furniture placement, design, maintenance, and repairs can increase the efficiency and engagement of the buying and selling process.
