Gen Z and Millennial viewers consume significantly more time streaming content than watching live TV, a shift in a generation resulting in implications for advertisers seeking to reach younger consumers.
Traditional media is certainly not a consideration for most Gen Zers and Millennial when it comes to television. These younger generations have never experienced a world without smartphones and smart televisions. Streaming TV is the only television they’ve ever known. 51% of Gen Z watch more than an hour of television every day, although much of that time is spent perusing other types of content on their mobile devices.
Users can watch a wide library of Arabic movies, TV shows, and programs through online video streaming services such as Netflix, HBO Max, and Disney+ at any time and wherever they are.
This generation, the oldest of which is approximately at the age of 22, grew up with the internet, smartphones, tablets, and social media. They have no memories of a time when these products were not available. As a result, their buying habits are markedly different from those of other generations .
Thus, Generation Z has mostly abandoned traditional television viewing, preferring to watch shows, movies, and other online content on their phones, tablets, and laptops. Teenage Generation Zers spend most of their time watching videos on YouTube (37%), followed by Netflix (35%). The majority of the videos they watch on YouTube are user-generated.
Hence, Generation Z is the first generation to be labeled as digital natives. They don’t remember a period when the internet was not available and information was not at their fingertips. Gen Zers spend the most time online and consume more content than any generation.
Gen Z viewers split their viewing time equally between long-form and short-form content, with the oldest segment of the demo spending more time watching traditional TV programs.
Older Gen Zers are more inclined than younger Gen Zers to consume content from a wider variety of platforms, including subscription streaming services and virtual MVPDs like Hulu TV and Sling TV, than younger Gen Zers, who rely on their parents for access to broadband or streaming services. Overall, Netflix, Disney Plus, and Hulu are the most popular services among Generation Z viewers.
Generation Z is not a fan of traditional television. They aren’t even the largest group of linked TV customers, the Millennial gets this distinction, and rather Generation Z enjoys watching brief digital movies and seeking new methods to engage with their peers. Instead, Gen Zers’ TV time has migrated to social media, which includes streaming videos, on which they spend the majority of their screen time.
