Before the internet, consumers’ purchase patterns were the same. They would hear adverts on the radio or see them on TV or in publications.
After which, they’d go to a physical store, browse through the items on the shelf, and make a purchase.
With access to the internet, today’s customer is empowered. They can view various brands and assess each product in-depth, even after seeing an ad somewhere else. As a result of the advent of businesses like Amazon, which essentially changed the paradigm of online purchasing, things have extended even further.
As a brand, it is crucial to find out what factors influence customers’ purchasing habits.
Fundamental Research Framework
Before a customer makes the actual purchase, they do a product evaluation. This is known as the buyer’s journey and is used by marketers to find out where a customer is in the purchase process.
In inbound marketing, the buyer’s journey follows three phases:
- Awareness
- Consideration
- Decision
For example, if a customer wants a mobile phone, they will first consider why they need it and the essential qualities of the product. This is the awareness stage. It is with his information that they will move to the deliberation phase, where they will examine several brands and carefully weigh their options.
After collecting enough information, they will make the decision about where they will make the purchase and the brand and model that will meet their needs.
Although the fundamental buyer’s journey structure is somewhat out of date, it is a widely acknowledged foundation for how consumers purchase in the digital age. In the digital world, where everything develops quickly, we must delve deep to grasp customer purchasing behavior fully.
Look Further Than the Buyer’s Journey
Although the buyer’s journey is a good structure, it needs to account for the way that modern consumers purchase.
A fundamental tenet of the buyer’s journey is that consumers take a predetermined path from awareness to choice; they become aware of their problems, seek solutions, assess their alternatives, and choose the best one. This is only sometimes the case.
Most people go back and forth between research, discovery, and purchase, and buyers conduct due research before making a purchase. And in light of this, a new interpretation of the average buyer’s journey is emerging.
Browsing Through Brands Before the Purchase
In today’s fluid buying process, businesses should adopt new strategies for reaching out to consumers and giving them the necessary information when they need it. This means paying attention to traditional marketing techniques and investing in conventional advertising is still beneficial to build brand recognition among your target audience.
Past experiences, word-of-mouth, ads, and current events are among the many ways a customer acquires their initial impression of a company.
For example, someone who’s shopping for a smartphone will start by looking up the most famous brands, such as Apple and Samsung. However, it is possible that they will also look up other brands and probably find a phone that meets their needs.
Why Not Try Out Custom Packaging?
Simple marketing is no longer an option for brands. Consumer product research is now more complicated than ever. Modern customers have an independent mindset where they expect brands to meet their expectations.
With so many options in the market, brand loyalty is something that companies must put a lot of effort into maintaining. Custom flexible packaging is the best option for any brand that is devising ways to boost its sales. Being detail-oriented pays off, and knowing the different packaging formats gives you the power to choose the best option for your business.
Beat Competition With Great Branding Coupled With Your Great Brand
In today’s competitive market, it’s important for brands to differentiate themselves and create a lasting impression on their customers. Custom packaging is a powerful tool that can help achieve this goal. With the rise of e-commerce and online shopping, packaging has become an even more critical component of a brand’s identity and customer experience. The cost of packaging isn’t high if done properly, as these are branding investments you will rely on heavily.
Custom packaging allows a brand to showcase its personality and values, as well as create a unique and memorable unboxing experience. It can be designed to reflect the brand’s aesthetic, communicate its messaging, and highlight the product’s features and benefits.
Improve customer satisfaction and loyalty with your packaging. When a customer receives a product that’s beautifully packaged, it creates a sense of excitement and anticipation. This positive experience can lead to increased customer loyalty and advocacy, which can be invaluable in today’s social media-driven world.
Over to You
Custom packaging also provides a cost-effective marketing opportunity for brands. It can be used to promote special offers, new product launches, and other marketing campaigns. It’s a tangible and visible way to communicate with customers and make a lasting impression.
There are many different types of custom packaging options available, from eco-friendly materials to unique shapes and designs. Brands can work with packaging experts to create a custom packaging design that meets their specific needs and fits their budget.
Apply your data from consumer research and couple that with custom packaging, which is a valuable tool for brands looking to boost their sales and improve customer loyalty. Create a unique and memorable experience for your customers, communicate your messaging, and differentiate yourself in crowded marketplaces. By investing in custom packaging, you can create a lasting impression on your fans and build a strong and loyal customer base.
