CBD SEO: Promote your Cannabis Business Online

CBD SEO: Promote your Cannabis Business Online

Are you looking to promote your cannabis business online, but you are unaware of the best SEO practices for ranking your website in Google’s search engine?

Don’t worry; we have you covered. This blog post will show you what it takes to rank your cannabis business website in Google’s search engine. You’ll find out how to avoid low-quality links, what is a page authority metric, and how to use keywords effectively on your site.

What is proper CBD SEO?

As a cannabis business owner, you want to be able to reach as many people as possible at a low cost. If you want your cannabis company to stand out from the rest of the competition, you need to do proper CBD SEO.

We have already mentioned that Google is banning all CBD advertisements online. And even though it means that fewer people would see your website, there are still ways in which you can make your site visible. 

The Cannabis & Hemp industry had a staggering valuation of 9.1 billion U.S. dollars in 2020, predicted to experience remarkable growth at 26.7%. According to industry projections, its revenue is expected to surpass $70 billion by 2028, making it one of the most rapidly expanding and resilient sectors worldwide.

How to do SEO for CBD?

Though google restricts any direct advertisement, certain methods overcome FDA’s regulations. Here are the ideas to promote your cannabis company online with proper cannabis SEO.

1. Don’t be a black hat:

For commercial purposes, you must avoid black hat (information selling) strategies. You can get banned from Google by several methods, which also affects your results. Black hat techniques can also spread malware and other harmful content online and fool search engines like Googlebot and Bing.

2. Target Non-Competitive Keywords:

It is the best SEO practice to target long-tail keywords. Long-tail keywords are more specific and help you rank higher on Google’s search engine results page (SERP). It is the best way to grab high search visibility and get more visitors to your site. 

Let’s look at an example:

The previous example was for a product where you can find what people are searching for using Google. You can use the same approach to find out what people are searching for to find information regarding your product. And try to optimize your site’s content according to those keywords.

3. Make Sure Your Content is EAT Ready:

If you want a decent ranking on search engine results, then it is important to make your content as “EAT” as possible.

Here’s what “EAT” refers to. EAT stands for:

Exact match keyword in the title: Your title should include an exact match keyword or a variation of the keyword. 

Ex: if you are talking about CBD oil, then make sure your title contains CBD oil. It further helps get the attention of visitors searching for that particular phrase.

Your title should include an exact match keyword or a keyword variation. 

Ex: if you are talking about CBD oil, then make sure your title contains CBD oil. It further helps get the attention of visitors searching for that particular phrase. 

4. Conduct Technical SEO Audit:

By technical SEO audit, we mean checking the technical aspects of your website that help search engines crawl your site easily. It includes things like Meta descriptions, title tags, and keyword density.

5. Add Internal Links Between Your Pages & Posts:

You need to add internal links to your pages and posts to increase your search engine results and make them visible to more audiences. It helps rank your cannabis business website higher in the SERPs of Google.

It also helps web crawlers identify the page better by showing the context and purpose of each page. So, ensure you create an internal link among all your pages.

6. Content is King:

Create evergreen content that can attract the attention of your visitors. You need to make sure the content on your site is easily accessible and helps build trustworthiness in front of your customers.

7. Create Backlinks to Your Website:

You have to generate more backlinks to your site. Backlinks help search engines like Google better understand which websites have a high ranking and reputation in the domain. It helps increase your search engine visibility and shows up as an authority website.

You need to follow these basic steps in your CBD SEO. The next step is to create an SEO-friendly website that helps grab the top search engine ranking status for your cannabis company.

Fashionable Branded and Designer Clothing Trends Previous post Fashionable Branded and Designer Clothing Trends
Next post 5 Must-Know Marketing Tips to Utilize In Your Business

Leave a Reply

Your email address will not be published. Required fields are marked *