Today’s shoppers have a lot of options when it comes to where they can shop online; whether that be online stores or e-commerce websites. With so many ways to shop, it is easy for consumers to find what they are looking for. However, there will be changes in the near future that will impact how your customers shop in the future. This article lists 7 Online Shopping Trends to Watch Out For in 2023!
Online Store Statistics
- According to eMarketer, global online shopping will reach $2.46 trillion by 2021. This is a growth of more than 20% from 2016!
- Here are four online shopping trends to watch out for in the near future:
– Increasing popularity of mobile shopping: Mobile shopping is already becoming a major part of online shopping, and it is expected to continue growing in popularity in the next few years. According to Statista, as of February 2018, 58% of all global eCommerce sales were made through mobile devices.
– The rise of artificial intelligence (AI) and machine learning (ML): These technologies are being used more and more in online retailing applications, such as predicting what customers might want based on their past purchases or understanding how they want to be contacted while shopping. They can also help businesses automate certain processes, such as order fulfillment and customer feedback collection.
– More personalized experiences: As shoppers become more discerning, they are looking for stores that give them more personalized experiences – whether that means being able to customize their product selection or having their orders processed quickly without any long wait times. Many retailers are now focusing on providing these types of experiences instead of just selling products off the shelf.
– Increased focus on ethical sourcing: A growing number of businesses are beginning to focus on ethical sourcing practices – meaning that they only purchase products from companies that adhere to fair labor standards and environmental regulations.
The Era of the Multi-Device
- According to a study by eMarketer, global online shopping will reach $1 trillion by 2021. This growth is being fueled by the increasing popularity of devices that allow customers to shop from anywhere, and the convenience of not having to leave home to pick up purchases.
- Here are some online shopping trends to watch out for in the coming years:
– Mobile Shopping: As more shoppers switch over to mobile devices to shop, retailers need to provide a seamless experience across all devices. They can do this by developing apps that are easy to use, have comprehensive inventory coverage, and allow for fast and easy checkout.
– Shopping From Home: More consumers are choosing to shop from home rather than going out in search of a store. This is due in part to the growing trend of “retailtainment” – where shoppers enjoy spending time at home watching TV or movies while they shop for clothes or accessories. By 2025, eMarketer forecasts that 35% of all global retail sales will be generated through home shopping channels such as Amazon Prime and Walmart Click & Collect.
– Augmented Reality: AR has the potential to completely change how people shop by allowing them to view products in their own homes before making a purchase. By 2025, AR will account for 50% of all digital commerce sales.
The Fulfillment Revolution
Online shopping is booming and it’s only going to get bigger. Here are some trends to watch out for in 2018:
- More Virtual Reality Shopping
Virtual reality (VR) is already being used by a growing number of shoppers to try on clothes before buying them, view home furnishings and even invest money. This year, expect VR shopping to become even more popular as retailers experiment with new ways to market and sell products using this technology.
- More Augmented Reality Shopping
Augmented reality (AR) is similar to VR, but instead of immersing the shopper in a computer-generated environment, AR involves overlaying digital content on top of the real world. In 2018, expect to see more AR applications being used in retail settings, such as allowing shoppers to see how outfits will look on them before purchase or displaying product information right on shelves.
- Shifting Retail Strategies Toward Mobile Commerce
Mobile commerce is quickly becoming the preferred way for consumers to shop online. According to eMarketer, mobile sales will account for almost half (47%) of all U.S. online retail sales by 2020, up from just 31% in 2016. This trend reflects not only in the amount of spending but also in the merchants’ willingness to adopt new technologies such as mobile apps and ecommerce sites that work well on smartphones and other mobile devices. As a result, watch for retailers to shift their marketing strategies away from TV ads
Trends in Digital Marketing
- Digital marketing is a rapidly growing field with many advances being made every day. With so much change happening, it can be hard to keep track of what’s new and what to watch out for in the future. This article will outline some of the most important trends in digital marketing that you should be aware of.
- omnichannel marketing is becoming increasingly popular. This means that businesses are using multiple channels to reach their customers, including online, offline, and mobile channels.
- video Marketing is on the rise! Videos are seen as an effective way to capture and retain customer attention, so businesses should make use of this medium if they want to succeed in digital marketing.
- Artificial Intelligence (AI) is starting to play an increasing role in digital marketing. AI can help businesses automate tasks that would traditionally require human involvement, such as identifying customer preferences or detecting fraudulent activity.
- Augmented Reality (AR) is also becoming more popular in digital marketing. AR allows users to see content overlaid onto their real-world environment, making advertising more immersive and engaging than ever before.
Adapting to a More Transparent World
As the internet has become a more transparent world, consumers are increasingly looking to buy products and services online. This has created opportunities for online retailers, but it has also created new challenges for them. Here are some trends to watch out for in the online shopping marketplace:
1) Increased Use of Mobile Shopping:
The increasing use of mobile devices is a trend that will continue to grow in the online shopping market. Not only are mobile devices more accessible than ever before, but they are also better equipped to handle transactions and navigation through websites. As a result, mobile shoppers will be more likely to make purchases through their phones than through traditional web browsers.
2) The Rise of eCommerce Platforms:
eCommerce platforms have become increasingly popular in recent years, as they allow retailers to manage their entire online store from one platform. This makes it easier for retailers to sell products and manage customer data. eCommerce platforms also offer merchants the ability to accept debit and credit cards as well as other forms of payment.
3) The Proliferation of Virtual Merchandise:
Virtual merchandise is another trend that will continue to grow in the online shopping market. Virtual items typically include digital files that can be used to purchase products from an online store. These files can be used with any number of computer platforms, so there is no need to purchase specific software or hardware just for using virtual merchandise purchases.
