SEO tips to get your site on the first page

SEO tips to get your site on the first page

Research and write about long-tail keywords

Getting to the top of Google results is mostly about understanding what people want and using that understanding to score well.

Most people usually enter only a few words into a search query. But a lot more are willing to type in entire phrases. These phrases are called long-tail keywords and account for an astounding 92% of searches.

Long tail keywords are often longer and more specific than standalone keywords. They also attract low search volumes. But they are all high intent.

Targeting them helps you attract high-converting traffic.

 

  1. Create next-level content

Content is both king and queen on Google. It’s more important than ever that you optimize correctly for top SERP rankings.

Google provides the best experience to its users. Content should be on the top to drive high-quality targeted traffic.

You get their attention. Long-form content that answers a list of questions people have can get you rankings. Use headings and subheadings to improve the flow and readability of your content and improve your content.

Use different content formats

Mix things up when you are posting on different media types. This great content strategy goes beyond blog posts and web pages.

Online content is diverse with so many content types like video, media, audio, and more.

Google loves content that uses images and multimedia of any sort.

Multimedia options are a great way to repurpose your content and refresh older content to make it rank well.

Target extra SERP features

Google’s front page results have changed over the years with rich results now more frequent. In addition to the list of search results, there are multiple SERP features.  There are rich snippets and knowledge panels, and people now ask queries on Google.

Features like this give you many ways to rank directly by answering key questions searchers have.

Add a structured data markup to your site to capture rich snippets. Add alt tags and captions to images to land on the Google image pack.

Enhance User Experience

It’s essential that you drive people to click on the search engine page results.

Your website and content need to deliver a great experience. You need to capture people’s attention and that’s why keeping the bounce rate low should be a priority.

The title and meta description should be an extension of the content itself.

Searchers and Google expect results to line with the original intent of the searcher.

Enrich the content with links, graphics, videos, and other features that add value. What is more, it’s also a good idea to implement live chat software to handle visitors’ requests to enhance user experience and improve visitor sessions. 

Learn from what competitors are doing

This is one of the best strategies to adopt.

When you do a search with targeted keywords, pay special attention to pages that are ranking high above yours.

What are they doing that you’re not doing? How to make your page better than theirs?

Target a wide section of keywords. Use a better internal linking strategy and create longer richer content to address people’s concerns.

Convince Google that your content deserves to be there.

Invest in site speed and responsiveness

A thing that meets the larger goals of user experience isn’t just content. The site needs to be user-friendly, accessible, meet visitor expectations, and more.

It needs to be fast. A slow, clunky website will drive away even patient visitors. So clicking away is common. Keep load time between 0 to 4 seconds if at all.

Implement adaptive design and make the site easy to view with any device the visitor may use.

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