How do I come up with a company name?

A successful company name plays a significant role in the promotion of your business, and this component is even more important than the brand logo. It is the name that maximizes the chances of successful brand promotion. Therefore, this article will describe for you the ways you can produce a successful naming and not be disappointed.

Ways to come up with a company name

So how do you come up with the right name for your company or brand? In fact, there are very many methods. Let us highlight the most popular and effective.

The method – the name by the name of the founder of the company

The most common way of naming is to use the name or surname of the founder of the company.

Creation method

  • Personal name – give the company its own name (beauty salon “Catherine”).
  • Patronymic name (patronymic) in the name of the company.
  • Surnames and generic names.

Examples: Chanel, Maserati, Pierre Cardin, Nestle, Procter&Gamble, Johnson&Johnson, Philips.

Method – Combining Words

Using different words or parts of words, make suitable names.

Creation method

Forming a new word by combining two words or two or more parts of different words. The name of the world-famous sportswear brand Adidas was derived this way. The founder of the company was named Adolf Dasler, and in the circle of friends and acquaintances he was called Adi (Adi Das).

Examples: Adidas, Facebook, Gazprom, Blackberry, Beeline.

The method – cut or truncate

The method involves creating one name from parts of several words. Usually 1-2 syllables are cut out, combining them in the most readable form. This method gives a lot of options, provides uniqueness.

Creation method

“Saw” words and put their parts together. A good example of a name is Konica (a merger of the truncated name of the company Konishuroku – a brand of cameras and the word camera). Lego also holds the “sawed-off” parts (from the Danish “godt leg”, which means “to play well”).

Examples: Konica, Cisco, Intel, Viagra, Lego

The method is alliteration (rhythm and rhyme)

Rhythmic repetitions of identical and homogeneous consonant sounds.

The method of creation

This technique was originally used in verse composition. Inspiration can be drawn from sayings or proverbs: “Meli, Yemelya, your week”. If to speak quite simply, the method is based on a combination of rhythm and rhyme. The essence of the repetition of one or more sounds. Such names are remembered much easier, they have a special sound.

Examples: Naf-Naf, KitKat, Tic-Tac, Coca-Cola, M&M’s, Chupa-Chups, Shake’n’Bake, Dochki-Synochki, Kroshka-Kartoshka.

Method – allusion or innuendo

It is a way of generating a name with a well-known concept and an allusion to a literary or historical source, making parallels and analogies. Allusion brings the essence of the brand, but doesn’t name it directly. It is important for clients to understand the hint.

The way of creation

This method of naming involves the direct use of a concept or name without changing it. For example, 7-Eleven – at a glance, the name tells you that the store is open from 7 to 11.

You can use literary, mythological names. We take myths, fairy tales of the peoples of the world, folklore (the beauty studio “Helen the Beautiful”, the armory store “Artemis”).

Historical and cultural anthroponyms are also used in this method. Names of real people are used in the name (“Stepan Razin Brewery”).

Examples: The Snow Queen (fur store), Vkusnoteevo (dairy products), the Beauty Studio “Elena the Beautiful”.

The method – analogy

The method is based on stereotypes and clich├ęs. The analogy of the product and the object similar in its characteristics will help to establish contact with the client.

Creation method

Inspiration can be sought in various historical or movie characters, among the names of plants or animals, names of planets, etc.

Nature can be a source for naming. Animals (zoonim), plants (plantonyms), or natural phenomena (geonyms) are associated with product properties: the Grad multiple-launch rocket system, the Sapsan high-speed train, the Kangaroo chain of salons for children and expectant mothers, Alligator car alarm systems.

Literary names or character names can make a good name for a brand. Examples of such naming are the TV game “Field of Miracles”, “33 Cows” (dairy products) and “Three Fatty’s” (clothing store chain)

Examples: Bounty, Jaguar, Red Bull.

Method – abbreviation or acronym

This method is used when the name needs to contain a large amount of information, but in expanded form, the name becomes too difficult to understand.

  • Abbreviation – a type of abbreviation that needs to be spelled, e.g. VTB, MTS.
  • Acronym – a type of acronym and abbreviation that can be read together. Gradually it can enter the speech as an independent word, for example, university – a higher educational institution.

The method of creation

To create an abbreviation, describe your company, its mission or uniqueness in 4-5 words, and then connect the first letters of the words together. It’s important to get the vowel placement right for euphonious pronunciation.

Examples: IKEA (“Ingvar Kamprad Elmtaryd Agunnaryd” – the first and last names of the brand’s creator and the farm and town where he grew up); MTS (“Mobile Tele Systems”); BMW (“Bayerische Motoren Werke” – the Bavarian Motor Works); ASICS (“Anima Sana In Corpore Sano” – a healthy body has a healthy spirit).

Well, if you doubt your own success, remember that Logoturbo’s logo and name generator can always help you in a pinch! Welcome to the successful future of your business to us!


This is just a small part of how you can come up with a name for your company and interest your audience. There are about 50 ways in total, because creativity is in the first place here, so you can find a name you like anywhere and in anything. But remember that only persistence leads to really impressive results – good luck!

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