Many of you want to start afresh and create new marketing plans for 2015, which we understand. As you prepare for 2015, remember to look down. Why? Custom Logo Floor Mats are an essential part of any marketing strategy, whether you’re looking to increase sales or refresh or redefine your company brand. Are you still unsure if custom-branded floor mats would fit your business well? Let’s look at some reasons you should get high-quality logo mats to promote your business.
Make A Great First Impression
Only one chance to make a first impression. Many forget to mention the key area guests will see first – your entranceway and your mat. Everyone has a door and everyone is responsible to keep the floors clean. The entrance floor mats are essential for keeping floors safe, dry, and clean. But here’s the twist: you can personalize them to create a positive first impression for your company. The personalized mat you choose for your entrance will greatly impact how your company’s brand, slogan, and image are perceived. Combining floor mats with attractive graphics can boost your marketing efforts in the New Year. Unique logo mats will make your entryway look more professional. You can create a signboard by placing an entry mat with the company name beside your door. It will let customers know they are at the right place and add credibility to your brand image. A personalized floor mat can inform customers quickly about your business. It can also give customers an overview of your products and services. You can also add your logo or promotional message to draw people in.
Increase Brand Awareness
Floor mats can be used to capture dirt and water. They are very visible. The floor is a great marketing tool with a lot of potentials. These mats are a great way to incorporate branding into a workplace environment. These custom mats are eye-catching and will draw attention without any additional branding. Floor mats are great for brand recognition and increasing product and company recognition. Your logo, company name, and slogan can all be printed on high-quality, durable floor mats. These branded mats will catch customers’ attention as they walk through your door. These personalized floor mats can increase exposure and make your business stand out at check-in counters, welcome desks, and other high-traffic areas. To promote safety and motivation, you can use anti-fatigue custom mats in your work area to increase employee pride.
Unique Advertising To Increase Sales
Floor mats can be used to promote and sell your products. These mats allow you to market products and services while retaining the consumer’s attention. Your personalized floor mat can be combined with traditional marketing methods to increase sales and improve your marketing strategy. Newspapers, periodicals, and billboards are often cluttered with traditional advertising and signs, which can compete for customers’ attention. The floor offers a clean, unexplored branding space that is nearly bursting with possibilities. A floor mat can make a big impact and stand out from the crowd. The mats will make a strong impression and increase sales if placed correctly.
Point Of Sale Branding/Advertising
Visual merchandising is crucial for any company offering its products and services in a retail environment. This involves using a personalized floor mat in a shop to engage customers, help them find what they are looking for, make a purchase decision, and point them to other products they might be interested in. While signage and lighting are often the focus of attention, custom floor mats can be a powerful visual marketing tool. You can also use floor mats.
- Direct clients to specific goods.
- Display product features/benefits/comparison information before a product display to assist buyers in purchasing.
- Emphasize a unique promotion. Use floor mats to inform customers about special offers, discounts, freebies, loyalty programs, and other promotional messages. These mats can encourage clients to sign up for your offer or follow you via social media.
- Encourage more purchases. For example, a wine shop might place a mat on the floor near the juice area saying, “Looking to buy something stronger?” You can find our wine in Section 8.
- Encourage rash decisions. To capture last-minute sales, highlight certain brands or items at the checkout station with a floor mat or counter mat.