If you’re like most eCommerce site owners, you probably think of your blog as an afterthought.
You may even believe that blogs are no longer important for SEO and online marketing.
Well, I’m here to tell you that a well-executed blog can make a big difference in your eCommerce business.
Here are six reasons why your eCommerce site needs a blog booster shot:
1. Establish yourself as an expert in your field:
If you want to build trust with your target audience, you need to show them that you know what you’re talking about.
A blog is a perfect platform to position yourself as an expert in your industry. When you provide valuable, informative content, people will start to see you as a go-to source for information.
Following are the ways you can establish yourself as an expert in your field:
Share Your Knowledge in Bits and Pieces. For Free
You can use your blog to share your knowledge and expertise in bite-sized pieces.
This is a great way to build trust with your readers because you’re giving them valuable information for free.
Your blog is also a great platform to show some personality so don’t be afraid to show your personality. Being personal and relatable will help you build your followers.
Answer Questions that Newbies or Even Advanced Industry Members Have
You can use your blog to answer questions that newbies or even advanced industry members have. By doing this, you’ll not only establish yourself as an expert but also help people out. This is a win-win situation!
Communicate with and About Other People in Your Industry on Your Blog
When you communicate with and about other people in your industry through your blog, it shows that you’re plugged into what’s going on. This, in turn, will make people see you as an expert.
Blogging is a great way to establish yourself as an expert in your field. By providing valuable, informative content, you can build trust with your target audience and position yourself as a reliable source of information.
Make Connections Between Your Industry and Allied Industries
Your blog is also a great platform to make connections between your industry and allied industries. By doing this, you can show your readers that you’re well-versed in your field and that you have a broad understanding of the world around them.
Identify Early Trends
Another great way to use your blog is to identify early trends. By writing about new trends, you can show your readers that you’re on the cutting edge of your industry. This will make them more likely to trust you and do business with you.
You can use tools like BuzzSumo to find the trending topics in your niche. Apart from that, find what’s buzzing on the Facebook Communities, Twitter trends and other community forums in your industry.
Be the First to Breaking News:
Finally, by being the first to break news, you can show your readers that you’re always on the lookout for new information. This will keep them coming back to your blog for more.
Blogging is a great way to establish trust with your target audience, position yourself as an expert in your field, and build credibility with your target audience. If you’re not already blogging, now is the time to start. Your eCommerce business will thank you for it!
2. Drive traffic to your eCommerce site:
One of the main goals of your blog should be to drive traffic to your eCommerce site. By optimizing your blog posts for SEO and including links to your site, you can get people to click through to your product pages.
You can also use blog posts to drive traffic to your eCommerce site through social media.
By sharing your blog posts on social media, you can reach a wider audience and get people to click and purchase products from your site.
3. Get found in search engines:
Anyone who wants to get their eCommerce business noticed online knows that search engine optimization is key. And one of the best ways to improve your SEO is to regularly publish blog posts on your website. Websites that also have a blog are shown to have 434% more indexed pages.
When done right, blog posts can help you rank higher in search results, attract more visitors to your site, and build trust and authority with potential customers. But how exactly do blog posts help with SEO? The answer lies in the way they are structured and the keywords they target.
A well-optimised blog post will include relevant keywords throughout the title, headings, and body text. This helps search engines understand what your post is about and increases the chances that it will appear as a top result for those keywords.
In addition, blog posts often create backlinks to your website, which also helps to improve your SEO. By publishing high-quality, keyword-rich blog posts on a regular basis, you can give your eCommerce business the boost it needs to get noticed online.
4. Create shareable content:
People love to share interesting, informative content with their friends and followers. And when they do, it can do wonders for your eCommerce business. Why? Because each time someone shares one of your blog posts, they’re effectively giving your brand a free promotion. The more people who see and share your content, the more exposure your eCommerce business will get.
Following are some proven ways to create shareable blog posts in your industry:
- Include infographics: Infographics are the best way to communicate with your audience as they make the message easier to understand. People are more likely to share an infographic if they find it useful.
- Include Social Sharing Buttons: Including social sharing buttons in blog posts may lead to an increased number of social signals. Try adding them to your blog posts so that people can share your content and help you get more traffic and brand awareness.
- Write Interesting Headlines: Your headline is the first impression of your content and a great headline helps to get more shares. You may use headlines analyzer tools available online to create awesome headlines.
- Create Outstanding Content: Outstanding content which helps the users to solve their problems has a higher probability of getting shared by them. Make sure your content solves a problem or educates the user well.
5. Connect with customers and create a community around your brand:
A blog is a great way to connect with your customers and create a community around your brand. By commenting on and responding to comments on your blog posts, you can create a two-way dialogue that will help you better understand your customers’ needs and wants.
6. Generate leads:
A well-executed blog can also help you generate leads for your eCommerce business. How? By including calls to action in your blog posts, you can encourage readers to sign up for your email list or take other actions that will help you convert them into paying customers.
As you can see, there are many good reasons to have a blog for your eCommerce business. If you don’t have one already, now is the time to start one. And if you do have a blog, make sure you’re regularly publishing fresh, informative content to keep your eCommerce site growing.
How to set up your eCommerce blog?
Now that we’ve gone over some of the benefits of blogging for your eCommerce business, let’s take a look at how you can set up your own blog.
If you’re not sure where to start, don’t worry. We’ve got you covered with this step-by-step guide:
Step #1: Decide on a Blogging Platform
There are many different blogging platforms out there, but two of the most popular ones are WordPress and Blogger. If you’re not sure which one to choose, we recommend starting with WordPress. It’s easy to use and there are plenty of resources available to help you get started. Plus, it’s free!
Step #2: Choose a Domain Name and Hosting
Once you’ve decided on a blogging platform, it’s time to choose a domain name and hosting. Your domain name is what people will type into the URL bar to find your blog. For example, our domain name is “blog.your-website.com.” As for hosting, this is where your website will live on the internet. We recommend using WordPress’ recommended hosting provider, SiteGround. They’re one of the best in the business and they offer great features at an affordable price.
Step #3: Install WordPress
If you’ve chosen to use WordPress as your blogging platform, installing it is easy. Simply log in to your SiteGround account and click on “My Accounts” > “Manage Account.” From there, scroll down to the “WordPress” section and click on the “Install Now” button.
Step #4: Choose a Theme
Once WordPress is installed, it’s time to choose a theme for your blog. A theme is basically a template that determines the look and feel of your blog. There are many different themes to choose from, so take some time to browse through them and find one that you like. Once you’ve found a theme you like, simply click on the “Install” button.
And that’s it! You’re now ready to start blogging for your eCommerce business. Just remember to keep things fresh by regularly publishing new content and engaging with your readers. If you do that, you’ll be sure to see some great results for your business. Thanks for reading!
Do you have an eCommerce site? What are your thoughts on blogging for eCommerce businesses? Let me know in the comments below.
