In January 2010, virtual advertisements were allowed in Korea, and in March 2010, Samsung Electronics’ ‘Hausen’ was broadcast as Korea’s first virtual advertisement at the “2010 World Women’s Figure Skating Championships”. Virtual advertisement is to insert an image or video produced and processed using computer graphic virtual reality technology naturally between live broadcasts by a virtual advertisement transmission system to make it appear as if it actually exists in the field.
Virtual advertising, which was legislated through a public hearing on the introduction of virtual advertising in 2002, was officially permitted to be executed only for sports events on January 19, 2010. Although each broadcasting company prepared in advance according to the government’s enforcement ordinance, it was experiencing difficulties in development due to the lack of experience in the production of virtual advertisements.
Therefore, we benchmarked the production by analyzing foreign cases that are already actively used, and had to go through a lot of trial and error in the technical part. Currently, there is some research papers related to marketing research and advertising effect on virtual advertising, but it can be seen that the papers on production and expression methods based on specific cases are insufficient.
Therefore, comparative analysis of the production and expression methods of virtual advertisements transmitted in broadcasting, the production process of virtual advertisements transmitted in sports 스포츠중계 and effective methods and problems for virtual advertisement production, and the initial development of virtual advertisements At this point, we want to help virtual advertising producers and researchers.
Virtual advertisement was allowed in the country in January, 2010, and Samsung Electronics’Hauzen’was broadcast as the first virtual ad in Korea at the 2010 Women’s World Figure Skating Championships in March, 2010. Virtual ad puts the image or picture produced by the computer graphic virtual reality technology naturally between live broadcasting via virtual ad transmission system to make it seem to exist really on the scene. Virtual ad, which was legalized through a public hearing about the introduction of virtual ad in 2002, was allowed officially to be implemented only in sport games in January 19, 2010.
Although broadcasting companies prepared in advance according to the enforcement decree by government, they had difficulties in development due to no experience in producing virtual ad Therefore, they bench-marked the production by analyzing the foreign cases which were already actively used, and had to undergo many trials and errors in technical areas. Even though there are currently lots of research papers about marketing studies and effects of virtual ad, it seems that there are few papers about the production and expression methods with concrete cases. Thus I would like to compare and analyze the production and expression methods of virtual ad transmitted in broadcasting, and state the production process of virtual ad transmitted in sport broadcasting as well as problems and efficient plan for the production of virtual ad I would like to be a help to the producers and researchers of virtual ad at the early developing stage of virtual ad and had to undergo many trials and errors in technical areas.
Even though there are currently lots of research papers about marketing studies and effects of virtual ad, it seems that there are few papers about the production and expression methods with concrete cases. Thus I would like to compare and analyze the production and expression methods of virtual ad transmitted in broadcasting, and state the production process of virtual ad transmitted in sport broadcasting as well as problems and efficient plan for the production of virtual ad I would like to be a help to the producers and researchers of virtual ad at the early developing stage of virtual ad and had to undergo many trials and errors in technical areas. Even though there are currently lots of research papers about marketing studies and effects of virtual ad, it seems that there are few papers about the production and expression methods with concrete cases.
Thus I would like to compare and analyze the production and expression methods of virtual ad transmitted in broadcasting, and state the production process of virtual ad transmitted in sport broadcasting as well as problems and efficient plan for the production of virtual ad I would like to be a help to the producers and researchers of virtual ad at the early developing stage of virtual ad it seems that there are few papers about the production and expression methods with concrete cases. Thus I would like to compare and analyze the production and expression methods of virtual ad transmitted in broadcasting, and state the production process of virtual ad transmitted in sport broadcasting as well as problems and efficient plan for the production of virtual ad I would like to be a help to the producers and researchers of virtual ad at the early developing stage of virtual ad it seems that there are few papers about the production and expression methods with concrete cases. Thus I would like to compare and analyze the production and expression methods of virtual ad transmitted in broadcasting, and state the production process of virtual ad transmitted in sport broadcasting as well as problems and efficient plan for the production of virtual ad I would like to be a help to the producers and researchers of virtual ad at the early developing stage of virtual ad
