Are your search engine rankings starting to shift? Higher rankings can help you reach more customers online. Unfortunately, Google makes changes to its algorithm between 500 and 600 times each year.
If you’re not up-to-date with the latest SEO trends, your rankings might drop.
Here are the five trends you need to consider when developing your digital marketing strategy. Appealing to these trends can help boost your rankings. Then, you can generate more traffic, leads, and sales than ever before.
Get started with these five SEO tips today!
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Long-Form Posts
If you’re too busy to focus time and attention on your digital marketing strategy, you might rush to create short blog posts. Sometimes, it’s difficult to provide consumers with the information they need in smaller posts, though. Instead, you might want to create long-form posts this year.
Longer posts will encourage people to linger on your website. Longer dwell times can benefit your SEO rankings.
If you plan on creating longer posts, make sure to organize your thoughts using headings and subheadings. Write using shorter sentences and paragraphs, too. Make sure the content is easy to read.
Otherwise, neglecting readability might impact your ability to use the rest of these SEO trends.
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Video Content
Nearly 80% of people would rather watch a video than read about a product. Another 90% rely on videos when deciding to make a purchase. Consider adding video content to your marketing plan this year.
Video posts are engaging and easy to consume.
You’ll have an easier time reaching customers through Google and YouTube, too.
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AI and Machine Learning
Google’s machine learning and artificial intelligence abilities are allowing it to become more intuitive. For example, Google can now recommend results through its predictive search abilities.
Google will keep making changes to its algorithm. Keep up with the trends to determine how else its AI will affect your rankings. Otherwise, you might need to make further changes to your SEM strategy.
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Core Web Vitals
Google’s Core Web Vitals are user-centric ranking factors that focus on offering a better user experience. Make sure to audit your website. Ensure your pages load quickly and mobile-optimize your entire site.
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Voice and Featured Snippets
About 41% of voice searches come from a featured snippet. Featured snippets appear at the top of search engine result pages. In fact, they rank ahead of organic listings.
Appearing for featured snippets and voice searches can give you a competitive advantage. You can rank ahead of competitors online.
Start by updating your keyword research. Look for longtail keywords phrased as questions. Then, answer the question at the beginning of your post.
Use Schema markup to appear for these search queries, too.
Rank Higher: 5 Major SEO Trends for Success in 2022
Don’t miss the chance to improve your search engine rankings. Instead, use these SEO trends for success in 2022. With these tips, you can rank ahead of competitors online.
Then, you can generate more traffic and leads, helping you achieve a stronger ROI.
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