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Hybrid investor conferences take a modern twist on old-fashioned in-person events that’s perfect for current investor sentiments.
Whether you still have one last event planned this year or have your sights set on next year’s calendar, here are all the reasons why you should adopt hybrid investor conferences soon.
The Technology is Here to Support Hybrid Investor Conferences
Although the first virtual tradeshow occurred in 1993, they didn’t go main stream until nearly 20 years later. Even in the 2010s, webcasting technology still suffered from glitches that made many people prefer to attend in person.
Now, advances in technology have all but rewritten the playbook on virtual conference for investors. Improvements in network connectivity, audio/visual quality, and webcasting services make it easier to host and attend virtual events.
In its own way, the pandemic helped push webcasting technology even further. After more than a year of rolling lockdowns impacting the delivery of physical events, tech providers and corporate presenters had an opportunity to iron out many of the kinks limiting these virtual experiences.
There’s No Limit to the Type of Event You Can Host
With the right webcasting service on your side, you can bring a hybrid model to nearly any capital market event. Here are just some of them below:
- Annual General Meetings
- Bespoke Events
- Bus Tours
- Executive Roundtables
- Investor Conferences
- Non-Deal Roadshows
- Reverse Roadshows
- Townhalls
You’ll Increase Your Outreach
Let’s face it — for every shareholder who wants to sit in a chair and experience an event live, there’s another investor who would rather stay at home. Then there are all those investors who would love to come but can’t for whatever reason.
You’d be surprised to learn of all the barriers causing people to RSVP “no” to your next in-person event.
- COVID travel restrictions
- Extreme cost or distance to travel
- Schedule conflicts
- Winter storms
- Health or mobility concerns
By switching to hybrid investor conferences, you’ll be able to engage with investors who normally can’t participate in these events, gaining greater insights into your shareholder base.
To maximize your viewership, make sure your webcasting service can help you share archival videos on your IR website. This way, anyone who can’t make your event live will have an opportunity to watch it after the fact.
You’ll Collect a Broad Selection of Data
A hybrid model will help amplify the amount of analytics you collect on game day. Not only can you track live numbers in-person and collect feedback at your location, but you’ll also tap into digital data collection.
These virtual metrics can give you greater insights into demographics, attendance, and engagements. The latest webcasting technology will gather information from polls and Q&A sessions, while making it possible to organize networking spaces, virtual lobbies, and breakout rooms.
A Hybrid Framework Makes You Nimble in the Face of Uncertainty
Perhaps the biggest benefit to a hybrid model is how responsive you can be to any issues jeopardizing your physical event. You’ll have a backup platform if something makes it impossible to host in-person — whether it’s inclement weather, another lockdown, or a security threat. You’ll always be able to keep your community informed with the digital arm of your events.
A hybrid model promises to deliver heightened performance at your next event with contingencies and analytics built-in to webcasting that increases your outreach. And best of all, you won’t lose out on any advantages of hosting live.
