How to increase revenue and conversion with a new website

Photo by Domenico Loia on Unsplash
Photo by Domenico Loia on Unsplash

How to increase revenue and conversion with a new website

It is no secret that the number of new websites out there has increased exponentially. The competition for your customers’ attention is fierce, and it’s up to you to make sure they don’t click away from your site.


A new website is essential for any modern business to flourish. It may help a company earn money even if they’re not an ecommerce business selling physical products to customers online. A new site should be more than just a digital brochure. It must generate incoming traffic, leads for sales opportunities, and conversions.


Getting visitors to your website is fantastic, but it’s essentially pointless if they don’t convert. Hence, you must identify areas on your website to improve your conversion funnel or website’s conversion rate. Once you’ve identified these, it’s time to make changes and measure your results.

Start with a great website foundation

A website’s foundation is crucial because it dictates how well the website will function and how effective it will be in converting visitors into potential customers. A poorly-constructed website will not only look bad, but it will also be challenging to navigate and use, which can lead to a high bounce rate and low conversion rate.


Here are some of the qualities of a poorly-constructed website: 


  • The website has slow load times 
  • There is little to no consistency in the user experience across different pages and sections on the site 
  • Navigation links are buried or hard to find, which makes it difficult for users to explore your site
  • Broken links and pages that redirect visitors to the home page
  • Inaccurate or outdated information on certain pages 


Ideally, your new website needs the following features to have a great foundation:


  • A user-friendly design that is easy to navigate
  • Pages that load quickly and don’t require excessive scrolling or zooming in/out
  • A search bar to help visitors find what they’re looking for quickly and easily
  • Correct use of fonts, colors, and images, so the website is visually appealing
  • Mobile-friendly design, so the website looks good and is easy to use on all devices
  • Secure website with an SSL certificate that uses encryption technology
  • Integrate Google Analytics
  • Heat maps


If your website doesn’t have these features, it’s time to rebuild it using a platform like Webflow. With Webflow, you can create a site easy to use and that looks great without learning how to code. Plus, all of your web or product pages will load quickly and look the same on all devices. So if you’re looking for an excellent foundation for your next website, be sure to check out Webflow or hire a Webflow designer.

Have a clear headline with a unique value proposition

When it comes to website conversion, it’s essential to have a clear and concise headline that tells the visitor what they can expect from your website. Additionally, your headline should include a unique value proposition that will entice your target audience to stay on your website and learn more about what you offer.


If they’re not sure whether your site will be able to help with whatever problem they might have, there is no reason for them to convert into a lead. It would be best to have a catchy headline that will convince site visitors that your website is where they should be looking for the answer to their problem.


Make sure that everything on your website supports your headline and unique value proposition. Your website’s design, the tone of your writing, and even the images you choose should all work together to reinforce your main selling point.


If you can nail down a great headline and unique value proposition, you’ll be well on your way to converting more visitors into leads; thus, increasing revenue.

Add testimonials, reviews, and logos on the landing pages

Adding testimonials, reviews, and logos to your website can help to build trust and credibility with potential customers. Research has shown that adding testimonials can increase the likelihood of a purchase by as much as 34%. Additionally, reviews can also help increase trust and credibility, while logos can help build brand awareness.


If you’re looking to add testimonials, reviews, or logos to your website, there are a few different ways to go about it. First, you can add them as images or videos on your page. Alternatively, you can embed them into your page using an iframe. And finally, you can use a third-party service to embed them for you.


No matter which method you choose, be sure to make it easy for your customers to read and access the testimonials, reviews, and logos on your page. You can do this by adding clear labels or using a hover effect to show more information about each one. Additionally, consider using contrasting colors or borders to make them stand out from the rest of your page.

Highlight a clear call-to-action on the landing page

Call-to-action is especially important if you want to encourage your visitors to take a specific action, such as signing up for a newsletter or buying a product or service. If your call-to-action is clear and easy to find, your visitors are more likely to follow through and take the desired action.

You can do a few things to make sure your call to action is as straightforward as possible. First, make sure it’s easy to see. Second, use strong verbs that convey the desired action. For example, instead of saying “Sign Up” try “Join Now.” Finally, make sure the call-to-action stands out from other text on your page. You can use a different color, size, or font style for the button and surrounding box.

Remove all unnecessary form fields to increase conversion rate

By keeping the form simple and easy to use, you’ll be able to get more leads and conversions. Just because you can ask your users a lot of information doesn’t mean that you should. Keeping the form simple will make it easier for them to complete, which is what’s important. 


When designing a form, always keep usability in mind. Ask yourself if each field is necessary for collecting the information you need. If not, get rid of it and remove distractions. The fewer fields there are, the easier the form will be to fill out.


Remember that most people are busy and have a lot of things on their minds when completing forms. So, make sure everything is laid out clearly, so they don’t get confused and leave.

Include social proof 

Social proof is one of the most important factors that you can use to get people to take action. By including social proof on your site, you can show your visitors that other people have taken action and that they should too.


Did you know that 92 percent of consumers are put off from making a purchase if there are no customer reviews and that 97 percent of buyers use customer evaluations in their decision? 


Some of the best ways to include social proof on your website include testimonials, case studies, and customer reviews. Having these elements on your page can help increase trust with your visitors and encourage them to take action.

Add live chat for conversion rate optimization

Adding live chat to your website can help increase conversion rates. It is because live chats allow customers to easily get in touch with a representative who can help them with their purchase in your online store and ask for additional information. Also, it makes the customer feel like they are important and that the company cares about their satisfaction.


If you are interested in adding live chat to your website, there are a few things you should keep in mind. First, make sure you have enough representatives available to handle the chat requests. You don’t want customers waiting on hold for a long time. 


Please make sure the chat is connected with all of your social media accounts so customers can easily reach out before making their purchases. It will allow them the opportunity to ask questions and get a feel for your company.


The foundation of every good website starts with a great codebase. Webflow is the perfect tool for a business looking to create high-quality websites without needing any design or coding skills at all. With easy drag and drop interfaces, you can get your new site up in no time! Contact a Webflow design agency now to create your new site with optimal results.


But how do you ensure that your web visitors will convert? Using Webflow’s extensive analytics tools lets you know what your visitors want and how to give it to them. Also, you can follow the tips outlined in this blog post. 


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