You might’ve heard the mysterious term SEO. It stands for Search Engine Optimization and applies to various activities dedicated to getting websites as high as possible in search engines like Google, Bing, and Yahoo. Knowing a thing or two about SEO is quite useful because it helps you create your content mindfully, to please not only your users but also algorithms. This way, you can become a leader when it comes to certain keywords.
In this article, you will find some basics that will support you at the beginning of your SEO journey. Let’s jump right in!
SEO is not only about keywords
If you are new to SEO but know a thing or two, you might’ve got an impression that it is all about keywords. What are keywords? They are those little phrases that people type into a search engine when they are looking for something specific. For example “shoe store”, “vacuum cleaner prices” or “best vacation destination 2021”. As a business owner and content creator, your task is to place keywords on your website, so the search engine can position you high in the ranks.
However, keywords are not enough to be first or second on the first page of search results. If that was the case, everyone would have a great score, and that’s not possible. That’s why Google (because let’s be honest – this one is everyone’s favorite) pays attention to many other details. For example, you should publish interesting content that grabs users’ attention, take care of meta descriptions, titles, and URLs, as well as provide an excellent user experience. There are even more rules to follow, and you should definitely learn them to become better at SEO (even as a beginner!).
There are different types of SEO
You might have the best, most insightful, and algorithm-friendly content on your website, but if you don’t take care of other SEO features, you will lose to other players within your niche. There are several techniques to improve your visibility in the search engine, and none of them should be ignored.
For example, technical SEO is responsible for the website architecture, indexation, performance, and other things that require specialist knowledge and skills. On-page SEO is all about content, images, internal links, and basically everything that is visible to the user on your website. Off-page SEO stands for link building, appearing in the rankings, taking care of social media marketing, and more. Last but not least, there’s local SEO, including all activities that can help with your presence within a specific area, like filling in Google My Business profile or managing reviews. As you can see, there are many things you have to remember about.
Doing SEO on your own is hard
With all the above in mind, you can see how doing SEO can be a full-time job. Beginners can implement some good practices to make sure their content is optimized and small technicalities are taken care of, yet still, their scores won’t be as high as company’s that hired someone experienced to make them shine within search results.
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