What Is Data Integration & Why Should Nonproifts Consider It?

Data that is integrated is available on every platform where it is useful. Organizations that depend on more than one suite of software for constituent relationship management, fundraising or engagement can benefit from using donor database software for nonprofits. Most platforms organize data in different ways, and data management for nonprofits involves standardizing this information for universal access.

Gain the Ability to Make Data Driven Decisions

The accessibility of relevant data about individual constituents can inform giving requests. This could manifest in the frequency or modes of contact with donors or even suggested donation amounts. On a broader level, integrating information can guide engagement and fundraising campaigns by drawing attention to trends that become evident when constituent records and fundraising records are united.

Analytics based on segmented records or general calculations that are informed by the most complete and current data sets are more likely to be accurate and align with both the short-term objectives and long-term mission of an organization. One of the major advantages of using nonprofit management software designed to bridge the leading CRM and fundraising platforms is the ability to get more out of the analysis features built into each software suite.

Get Better Insight Into Your Constituents

Nonprofits seeking to get a clearer sense of what drives their constituents should pursue data integration. When all of the available data for engagement and giving is combined, stakeholders may be able to determine the platforms constituents prefer to use. This information can lead to more effective peer-to-peer or social media campaigns or the promotion of specific ways to give such as text message donations.

A more complete picture of affiliations and relationships can also empower organizations to identify gift matching programs or opportunities to broaden their constituency by reaching out to similar prospects in the networks of current supporters. Beyond these measures, an organization can also zero in on the age groups, occupations or other common features among supporters that can be tapped in targeting.

Connect the Platforms That Drive Your Mission

Organizations often rely on different types of software to keep records of donors and accept donations. Legacy platforms that are capable of providing both of these essential functions tend to fall short when it comes to tracking online engagement, interfacing with third-party applications or managing volunteer programs.

No matter which software an organization uses, integration can be key for making data more available for use in reaching out and raising funds. The connections an organization sets up should account for distinctions in the way these platforms manage information as well as the unique needs of a particular nonprofit. Stakeholders should identify the most relevant data to make available across platforms and come up with a strategy to keep this information current.

Integrated data is more accessible than records that stay siloed on a single platform. If nonprofit staff are frustrated by the lack of current gift data in CRM software or other lapses involving affiliation, contact or relationship data, data integration software is the most effective tool for making pertinent information available across all platforms.

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